Roee Hartuv

In this engaging discussion, Roee Hartuv, a Revenue Architect at Winning by Design, shares his expertise on transforming SaaS firms into trusted advisors for clients. He explores the vital shift from aggressive growth to sustainable profitability, highlighting key events like Dropbox's stock drop that reshaped investor sentiment. Roee emphasizes the importance of data-driven strategies to boost customer retention and explains how leveraging AI can aid in decision-making. He advocates for nurturing existing client relationships to drive long-term success in the tech landscape.

Guest Roee Hartuv from Winning by Design discusses setting up GTM ops, revenue architecture, growth challenges, and business algorithms for growth in B2B SaaS companies. Topics include product vs go-to-market fit, implementing GTM ops, optimizing customer journey through data modeling, and RevOps-like processes for e-commerce conversion rate optimization.

Roee Hartuv, a senior consultant at Winning by Design, shares his journey from a sales engineer to a consultant focused on optimizing revenue strategies. He emphasizes the critical balance between process-oriented approaches and strong leadership qualities. Roee discusses how effective change management requires leadership to navigate organizational challenges. He also delves into the importance of customer-centric models, the impact of compensation on revenue focus, and the need for consistent growth strategies in recurring revenue businesses.