Setting up GTM operations (with Roee Hartuv, Head of Revenue Architecture at Winning by Design)
The RevOps & ABM Alignment
00:00
Exploring GTM Operations and Use Cases in B2B SaaS and Professional Services
This chapter explores strategies for setting up GTM operations in mature professional services and growing B2B SaaS companies, focusing on addressing challenges like churn and technology consolidation. The discussion highlights starting points for initiating GTM ops, such as defining a unified data model through audits and team mapping.
Transcript
Play full episode
