AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Sweat Equity by Marketing Examined
Why Your Ads Aren’t Converting (And How to Fix Them)
Sep 3, 2024
Discover why your ads might not be converting and learn practical strategies to improve them. Explore the art of price anchoring and how storytelling can enhance engagement. Hear insights on effective product launches through innovative teasing and audience engagement. Delve into the importance of addressing customer pain points for successful advertising. Plus, enjoy a wild tale about a missing athlete at a CrossFit event, highlighting the interplay between authenticity and public reactions in brand management.
59:03
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Implementing modern social proof in ad scripts can significantly enhance advertisement engagement by addressing customer objections directly.
- Utilizing storytelling in marketing campaigns can create emotional connections with the audience, driving demand and sales effectively.
Deep dives
LinkedIn Impressions and Video Content
There is a discussion about the effectiveness of posting video content on LinkedIn, which has garnered a staggering 627,000 impressions across a few posts. Despite achieving high impressions, the number of interactions, such as likes, remain relatively low, indicating a disconnect between visibility and engagement. The speakers express skepticism about LinkedIn as a creative platform for video content, suggesting it might not be a viable space for such interaction. Nonetheless, they acknowledge the potential benefits of increasing reach through reposting clips on the platform, despite their personal misgivings about its creative value.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode