Why Your Ads Aren’t Converting (And How to Fix Them)
Sweat Equity
Enhancing Ad Performance and Strategic Product Launches
This chapter explores effective strategies for boosting ad performance by utilizing a CRO tool, highlighted through a case study that showcases the impact of Heatmap analytics on customer behavior and conversion rates. It also discusses a product launch framework and the challenges a brand faced during a major event, illustrating the importance of strategic planning in achieving revenue growth.
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