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2min chapter
Why Your Ads Aren’t Converting (And How to Fix Them)
Sweat Equity by Marketing Examined
Leveraging Price Anchoring for Effective Advertising
This chapter explores price anchoring in advertising through examples like meat snacks and teeth whitening products. It highlights how comparing prices can influence consumer decisions and the necessity of addressing customer concerns while leveraging social proof for trust.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode