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3min chapter
Why Your Ads Aren’t Converting (And How to Fix Them)
Sweat Equity by Marketing Examined
Leveraging Customer Pain Points in Advertising
This chapter explores effective advertising strategies that focus on customer pain points, emphasizing prevention in purchasing decisions. The discussion highlights a study on toothpaste ingredients, advocates for organic-feeling ads, and notes the benefits of significant advertising investments to boost engagement and conversion rates.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode