Bookworm

14: The 12 Week Year by Brian Moran, Michael Lennington

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Nov 23, 2016
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ANECDOTE

Knowledge vs. Execution

  • A top insurance agent readily shared his success secrets with colleagues.
  • Yet, none could replicate his success, highlighting the gap between knowledge and execution.
INSIGHT

Periodization over Annualization

  • The 12-week year system replaces annualized thinking with periodization.
  • This shorter timeframe promotes action and prevents procrastination, increasing overall productivity.
INSIGHT

End-of-Year Urgency

  • Most yearly goals are often completed in the last few months due to the impending deadline.
  • The 12-week year leverages this urgency by creating shorter, more actionable cycles.
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