Kickoff Sessions #300 Ryan Clogg: He Scaled His Coaching Business from $0 to $70M (Here’s How)
Aug 7, 2025
This discussion features Ryan Clogg, co-owner of a coaching business that skyrocketed from $0 to $70 million. He shares his insights on the crucial role of data tracking in sales and the move from low-ticket to high-ticket models. Clogg reveals strategies for optimizing sales funnels and balancing organic and paid marketing. He emphasizes the significance of sales team dynamics, effective hiring practices, and nurturing client relationships. Additionally, he reflects on the challenges faced and the resilience needed to rebuild after setbacks.
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Ryan's Early Business Journey
- Ryan started as a low-level team member building sales funnels and tech setups for a small coaching business.
- Over years, he helped scale it from minimal revenue to millions monthly through adapting the sales funnel approach.
Advantages of Phone Sales
- Use phone sales instead of direct cart to allow offer flexibility and adjust to objections in real time.
- Phone sales have more room for error and can better handle varying customer concerns for higher conversion.
Optimize Core Lead Funnels
- Focus on optimizing one or two core lead funnels instead of juggling many acquisition models.
- Layer ascension offers and email cadences to squeeze more value from existing leads before adding complexity.