Business Wars Bacardi vs Pernod Ricard | Last Call | 6
Aug 2, 2021
Pernod Ricard eyes the moment when Cuba’s embargo is lifted, ramping up production of Havanista rum. The podcast delves into the intense legal battle between Bacardi and Pernod Ricard over the iconic Havana Club trademark. It highlights the complexities of trademark laws shaped by U.S.-Cuba relations. Amidst this rivalry, innovative strategies emerge as Bacardi seeks to resonate with consumers. The narrative intertwines historical events and personal wellness reflections, all set against the backdrop of a changing rum landscape.
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Conan's Cuba Visit
- Conan O'Brien filmed his show in Cuba in 2015, highlighting the thawing relations between the US and Cuba.
- He toured the Havana Club distillery, eager to try the rum, which was then unavailable to most Americans.
Pernod Ricard's Investment
- Pernod Ricard invested $90 million in Cuban distilleries, anticipating the embargo's end.
- They planned to launch "Havanista" rum in the US market.
Trademark Dispute
- In 2016, the US granted Pernod Ricard the Havana Club trademark, upsetting Bacardi.
- This move sparked a legal challenge from Bacardi, citing violation of Section 211.
