Bacardi vs Pernod Ricard | Last Call | 6
Business Wars
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Trademark Wars: Bacardi vs. Pernod Ricard and the Fight for Havana Club
This chapter explores the fierce legal conflict over the U.S. trademark of Havana Club rum between Bacardi and Pernod Ricard. It highlights significant developments amidst changing U.S.-Cuba relations and broader historical events, showcasing the complexities of trademark laws and market dynamics.
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