Bacardi vs Pernod Ricard | Last Call | 6
Business Wars
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The Legal Battle Over Havana Club
This chapter explores the legal ramifications of the Helms-Burton Act, highlighting Bacardi's strategic use of the law to challenge Pernod Ricard over the Havana Club brand. It also discusses the possible changes in the market influenced by U.S.-Cuba relations and the importance of consumer decisions in shaping the rivalry.
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