
Bacardi vs Pernod Ricard | Last Call | 6
Business Wars
00:00
Intro
This chapter captures the intersection of entertainment and business as a comedian films in a newly thawing Cuba, highlighting the pivotal moment for the rum industry. It explores the strategic maneuvers of Pernod Ricard to increase production of Havana Club rum amidst rising competition from Bacardi.
Transcript
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