Bacardi vs Pernod Ricard | Last Call | 6
Business Wars
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The Battle for Havana Club: Stories and Strategy in Rum Warfare
This chapter delves into the fierce competition between Bacardi and Pernod Ricard for control of the iconic Havana Club rum, set against the backdrop of changing U.S. policies on Cuba. It highlights Bacardi's innovative strategies to resonate with consumers and revitalize its brand narrative amidst the challenges posed by its rival.
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