Mixed Signals from Semafor Media

The Sports Boom — Football, Pickleball, Tennis and, um, Cricket

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Sep 6, 2024
John Skipper, former President of ESPN and now CEO of Meadowlark Media, shares his insights on the booming sports landscape. The conversation delves into the commercialization of sports, examining how branding and sponsorship shape contemporary culture. They discuss the intersection of sports and celebrity, the evolving role of women in sports, and the influence of technology on fan engagement. Additionally, Skipper highlights the impact of wealthy owners and the complex dynamics between athletes and their teams amidst this sports surge.
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