The Sports Boom — Football, Pickleball, Tennis and, um, Cricket
Mixed Signals from Semafor Media
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The Evolution of Sports in Celebrity Culture
This chapter examines the intersection of sports and celebrity culture, focusing on how athletes have transformed into prominent public figures despite stagnant viewership trends. It discusses the shifting landscape of sports consumption, fueled by media fragmentation, increased investment, and cultural factors influenced by the post-COVID era. Additionally, the chapter highlights the rising prominence of women's sports and technological advancements in the industry, reflecting broader societal shifts and evolving audience demographics.
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