Mixed Signals from Semafor Media cover image

The Sports Boom — Football, Pickleball, Tennis and, um, Cricket

Mixed Signals from Semafor Media

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Exploring the Intersection of Sports, Technology, and Fan Engagement

This chapter explores the convergence of technology, culture, and finance in the sports industry, focusing on the NFL's marketing strategies. An expert guest provides insights on engaging football fans through innovative digital tactics and the necessity of authentic marketing in today's changing media environment.

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