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2min chapter
The Sports Boom — Football, Pickleball, Tennis and, um, Cricket
Mixed Signals from Semafor Media
The Commercialization of Sports in Contemporary Culture
This chapter delves into the significant role of branding and sponsorship in sports events like the US Open. It examines the cultural implications of the current sports boom and its reflection on societal trends, drawing parallels to the celebrity culture of the 90s.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode