

Mixed Signals from Semafor Media
Semafor Podcasts
Every Friday media reporter Max Tani and Semafor Editor-in-Chief Ben Smith pull back the curtain on the most important stories about media, revealing why you see and hear what you see and hear.Mixed Signals from Semafor Media is supported by Think with Google.
Episodes
Mentioned books

14 snips
Sep 19, 2025 • 54min
Malcolm Gladwell’s theories on podcasting, America, and Joe Rogan
Malcolm Gladwell, renowned author and journalist, joins the discussion to share his unique insights on the state of podcasting and narrative audio. He explains why he believes narrative shows are the future, while others lean towards chat formats. Gladwell offers a colorful analogy of Joe Rogan as a 'tightly muscled possum' and expresses skepticism about the internet's power despite his optimism for America. Dive into his thoughts on repurposing audio stories and the evolving landscape of cultural storytelling.

36 snips
Sep 12, 2025 • 38min
How AI is reshaping media, with Google’s VP of marketing, Josh Spanier
Josh Spanier, VP of Marketing at Google, dives into how AI is transforming media and advertising. He discusses the balance between technology and creativity, emphasizing that AI should enhance rather than replace artistic expression. Spanier explores the shift in marketing strategies, advocating for engaging audience insights over traditional metrics. He also highlights the need for authentic collaborations in an AI-driven landscape, addressing challenges like misinformation while navigating the evolving relationship between journalism and brand reputation.

11 snips
Sep 5, 2025 • 44min
How to be elite in the age of populism, with the FT’s Roula Khalaf
Roula Khalaf, Editor of the Financial Times, joins to discuss the challenges of serving elite audiences amidst rising populism. She highlights the tension between high-quality journalism and accessibility, reflecting on the implications of a costly subscription model. Khalaf also shares insights from conversations with tech leaders on AI’s role in journalism, and how older FT journalists are thriving on social media. The discussion touches on the resilience of print media and the importance of adapting strategies to enhance accountability and authenticity in a rapidly changing media landscape.

Aug 29, 2025 • 46min
How media drove America crazy, with Thomas Chatterton Williams
Thomas Chatterton Williams, a staff writer at The Atlantic and author of 'The Summer of Our Discontent,' dives into the media's influence on American culture and politics post-2020. He discusses how media narratives contributed to right-wing backlash and the complex ideological tensions shaping today's discourse. Williams also critiques leftist illiberalism, the significance of elite media like The New York Times, and the challenges of free speech in a polarized landscape. His insights reveal a fascinating connection between media and political shifts.

Aug 22, 2025 • 40min
Don Lemon on Elon Musk, Chris Cuomo, and why YouTube is better than CNN
Join Don Lemon, former CNN anchor turned YouTube star, as he shares insights on his leap from cable news to digital platforms. He discusses his legal tussle with Elon Musk and why he believes YouTube might earn him more than his CNN days. Lemon reflects on his relationship with Chris Cuomo and the impact of corporate influence on media integrity. He emphasizes the growing appeal of moderate voices and critiques the sensationalism in traditional media, while navigating the challenges faced by independent creators.

10 snips
Aug 15, 2025 • 47min
Mark Cuban on AI in politics, running for president (or not), and why he hates the media business
Mark Cuban, entrepreneur and owner of the Dallas Mavericks, dives into the future of media and politics. He shares his disdain for the media business, highlighting how AI poses a significant threat to both fields. The conversation shifts to his possible presidential run in 2028, reflecting on his family's importance and the evolving landscape of political campaigning driven by technology. Cuban also discusses the impact of hyper-personalized marketing in politics and the significance of trust and authenticity in leadership.

20 snips
Aug 8, 2025 • 1h 4min
Pablo Torre on ESPN, investigating LeBron, and becoming the New York Times' first 'creator'
Pablo Torre, host of the Pablo Torre Finds Out podcast and a prominent media figure, discusses his journey from ESPN to founding his own show with Meadowlark Media. He shares insights on breaking key stories involving sports icons like LeBron James and Bill Belichick, while emphasizing his goal to revolutionize sports journalism through investigative reporting. Pablo also touches on the shifting media landscape, the impact of partnerships with The New York Times, and the future of content creation in a world shaped by technology.

4 snips
Aug 1, 2025 • 52min
Emily Maitlis on Epstein, Prince Andrew, and why American journalists can’t do interviews
Emily Maitlis, a renowned British journalist and former BBC anchor, shares her insights on the sensational Epstein scandal. She reflects on her landmark interview with Prince Andrew, discussing its impact and her thoughts on his culpability. The conversation also dives into the differences between U.S. and U.K. journalistic styles, exploring how podcasting is reshaping media engagement. Maitlis critiques the sensationalism in today's coverage of controversial topics while emphasizing the importance of integrity in journalism.

18 snips
Jul 25, 2025 • 44min
Scott Galloway on money, marketing, and masculinity
Scott Galloway, a marketing professor at NYU and prolific podcaster, discusses his journey from academia to media stardom. He explores the shifting dynamics of masculinity, highlighting the challenges young men face today. Galloway shares insights on the burgeoning role of podcasts in advertising and political campaigns and reveals how his platform empowers conversations about mental health and identity. The discussion also touches on the essential transparency in financial matters and how modern marketing is evolving in the digital age.

Jul 18, 2025 • 46min
Director Ari Aster on ‘the movie that Twitter wrote’
Ari Aster, acclaimed director known for horror hits like Hereditary and Midsommar, dives into his new film, Eddington, which captures the essence of lockdown life during the pandemic. He discusses the unsettling influence of digital media as the film's antagonist and reflects on his own social media experiences that shaped the narrative. Aster also shares insights on the empathy needed to understand conspiracy theories and reveals a surprising Marvel movie he turned down, showcasing the intersection of art and modern societal challenges.