

Mixed Signals from Semafor Media
Semafor Podcasts
Every Friday media reporter Max Tani and Semafor Editor-in-Chief Ben Smith pull back the curtain on the most important stories about media, revealing why you see and hear what you see and hear.Mixed Signals from Semafor Media is supported by Think with Google.
Episodes
Mentioned books

7 snips
Jul 25, 2025 • 44min
Scott Galloway on money, marketing, and masculinity
Scott Galloway, a marketing professor at NYU and prolific podcaster, discusses his journey from academia to media stardom. He explores the shifting dynamics of masculinity, highlighting the challenges young men face today. Galloway shares insights on the burgeoning role of podcasts in advertising and political campaigns and reveals how his platform empowers conversations about mental health and identity. The discussion also touches on the essential transparency in financial matters and how modern marketing is evolving in the digital age.

Jul 18, 2025 • 46min
Director Ari Aster on ‘the movie that Twitter wrote’
Ari Aster, acclaimed director known for horror hits like Hereditary and Midsommar, dives into his new film, Eddington, which captures the essence of lockdown life during the pandemic. He discusses the unsettling influence of digital media as the film's antagonist and reflects on his own social media experiences that shaped the narrative. Aster also shares insights on the empathy needed to understand conspiracy theories and reveals a surprising Marvel movie he turned down, showcasing the intersection of art and modern societal challenges.

Jul 11, 2025 • 45min
Why YouTube’s favorite doctor won’t stop talking about politics
Doctor Mike, a board-certified family medicine physician and popular YouTube star with over 14 million subscribers, discusses the urgent need for truth in healthcare communication. He highlights the failures of legacy media in conveying accurate medical information and explains why he isn't shy about engaging in political discourse. The conversation delves into navigating misinformation, the importance of having a primary care physician, and the evolving dynamics of health communication in the social media age.

11 snips
Jul 3, 2025 • 47min
The secret to Zohran Mamdani’s winning media strategy is simpler than you think
Morris Katz and Rebecca Katz, powerhouses from the political ad agency Fight, share insights from Zohran Mamdani's unexpected Democratic primary win. They discuss the groundbreaking use of vertical videos, like the viral "Halalflation," that helped engage younger voters. The conversation dives into how authenticity and relatable content have reshaped political communication. They also highlight the shift from traditional campaigns to more spontaneous, emotionally-driven strategies, offering lessons for future political candidates navigating modern media.

4 snips
Jun 27, 2025 • 43min
Steve Inskeep on NPR cuts, Iran, and radio’s place in the podcast era
Steve Inskeep, the recognizable host of NPR's Morning Edition, shares his insights from years of international reporting. He discusses NPR's challenges under the Trump administration and the vital role of local journalism in today's crowded media landscape. Inskeep reflects on the complexity of covering Iran, drawing from his six visits there, while pondering if Americans are less informed about global politics now. He emphasizes the charm of traditional journalism, advocating for a deeper understanding of the world through curious storytelling.

21 snips
Jun 20, 2025 • 44min
Is journalism bad for The New York Times’ business? with CEO Meredith Kopit Levien
Meredith Kopit Levien, CEO of The New York Times, shares insights on steering the iconic brand through today's media challenges. She discusses the delicate balance of maintaining journalistic integrity amid commercial demands and the role of technology, particularly AI. The conversation touches on significant acquisitions like Wordle and The Athletic, highlighting their impact on audience interaction. Levien also delves into strategies for engaging younger readers and the lucrative potential of sports content, shaping the future of The Times.

46 snips
Jun 13, 2025 • 45min
Professional optimist Cleo Abram on tech’s bright future
Cleo Abram, a YouTube host and tech journalist known for her optimistic show 'Huge If True,' shares her unique perspective on technology in a world often filled with skepticism. She discusses her journey from Vox to YouTube, where she's attracted nearly 6 million subscribers by making complex science accessible. Cleo recounts her wild experience of getting space-sick in zero gravity and explains how she engages with tech giants like Mark Zuckerberg. The conversation highlights the importance of optimism in tech journalism amid prevailing pessimism.

24 snips
Jun 12, 2025 • 28min
The Great Rebundling — With Peter Kafka and Brian Morrissey
Brian Morrissey, creator of The Rebooting and former Digiday editor, joins Peter Kafka, Chief Correspondent at Business Insider, for a deep dive into the media landscape. They tackle the future of media bundles and the pervasive trend of subscription fatigue. Streaming services face a battle to retain viewers as nostalgia for cable wanes. The duo also critiques Substack's business model, pondering its viability as a platform. Insights on the loneliness of independent journalism versus institutional support round out their compelling conversation.

Jun 6, 2025 • 38min
Top Chef’s Tom Colicchio and Gail Simmons on how food ate media
Gail Simmons, a longtime judge on Top Chef and former food journalist at Food & Wine, teams up with Tom Colicchio, chef and restaurateur, to discuss the show's profound impact on food media and culture. They reveal how Top Chef has influenced the restaurant industry and shifted perceptions of culinary standards over the years. The duo also shares their thoughts on the nicer tone of the show, critiques of social media food trends, and the evolving landscape of culinary competition television in today's content-driven world.

May 30, 2025 • 34min
Adam Friedland on comedy, TV, and whether he’s the Joe Rogan of the left
Adam Friedland, a comedian and host of The Adam Friedland Show, discusses his unique take on comedy influenced by a 1960s talk show format. He shares why he believes podcasts might be getting dumber and whether he's the 'Joe Rogan of the left.' The conversation dives into the impact of smartphones on social behavior, how Trump helped legitimize podcasting, and an amusing encounter with Swifties. Friedland's approach fosters open dialogue, pushing back against cancel culture and exploring the evolution of media in today's digital age.