Jessica Lessin, founder and CEO of The Information, shares her expertise at the intersection of journalism and technology. She discusses the innovations showcased at CES and how they might transform media consumption. The conversation delves into the complex relationship between tech giants and politics, and their impact on advertising trends for 2024. Lessin also illuminates the challenges of maintaining audience trust in today's politicized media landscape and how AI could reshape content creation and journalism integrity.

We’re kicking off 2025 with a foray into dating apps — and an announcement of Nayeema’s next venture (not a dating app but a new show called Smart Girl Dumb Questions). But first: Today’s episode of Mixed Signals merges Ben and Nayeema’s interests in CMO podcasts and dating apps, respectively. Tinder CMO Melissa Hobley joins us to talk about digital exhaustion, the reality of rebranding and the political license that comes with a GenZ audience. Max Tani joins to debrief, and next week, he’ll take the baton as co-host for the next era of Mixed Signals!Be sure to hit follow on Nayeema’s new show on Apple, Spotify, YouTube or wherever you get your content!Find us on X: @semaforben, @nayeema, @maxwelltani or on instagram.com/nayeemarazaIf you have a tip or a comment, please email us mixedsignals@semafor.comSign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media 

On Monday, Carlos Watson, the founder of Ozy Media, was sentenced to nearly 10 years – 116 months – in prison for fraud. Today, in Ben’s first extensive conversation about it since Watson’s arrest, he and Nayeema discuss Ozy, the scandal, and what it reveals about the broader digital media and advertising business. They bring on Madison and Wall analyst and former GroupM Global President for Business Intelligence, Brian Wieser, to talk about why marketers and investors were duped by Watson, what changed in the aftermath, and what the next digital media scam might be. After the conversation, Max Tani joins them to debrief.If you want more on the Ozy story, check out the three-part series, “The Unraveling of Ozy Media” from CJR’s The Kicker. And for more from Brian Wieser, check out Madison and Wall’s podcast and newsletter.NOTE: We’ll be off next week – but stay tuned for our next episode (and some exciting news) on January 3rd, 2025.If you have a tip or a comment, please email us mixedsignals@semafor.comFind us on X: @semaforben, @nayeema, @maxwelltani or on instagram.com/nayeemarazaSign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media

YouTube and podcasts have come fully of age as dominant forms of media, and legacy media companies are frantic to buy their way in. Ben and Nayeema tackle this with Colin and Samir, two veteran YouTubers and media thinkers who have spent years helping their peers figure out digital media. They talk about this latest rise of YouTube, the reality of revenue-backed creative, and what legacy media gets wrong about digital creators. It’s a conversation so compelling that… Nayeema reveals she might try to jump ship into that world herself…?! After the conversation, Max Tani joins to debrief and offer his fact-check for the lacrosse scene in LA.Oh, and Colin and Samir also share their many GoDaddy accounts for their endless business ideas. For more from Colin and Samir check out their podcast, The Colin and Samir Show, and their newsletter, The Publish Press.If you have a tip or a comment, please email us mixedsignals@semafor.comFind us on X: @semaforben, @nayeema, @maxwelltani or on instagram.com/nayeemarazaSign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media 

Ken Auletta, a renowned author and New Yorker writer, delves into the significant shifts in the media landscape. He discusses how Elon Musk is emulating Ted Turner’s disruptive legacy and reshaping today's media. Auletta offers a vivid recount of his experiences with Turner, blending personal insight with industry critique. The conversation highlights the impact of independent content creators and the challenges traditional media faces amidst evolving consumer habits and advertising strategies.

Janice Min, a veteran journalist known for her deep insights into Hollywood culture and currently running Ankler Media, joins the conversation. They explore the shifting relationship between politics and entertainment in the post-Trump era, pondering whether escapism will replace activism. The discussion dives into the rise of nostalgia programming and the concept of the 'gourmet cheeseburger' in TV, analyzing its implications for storytelling. Min sheds light on how the intersection of culture and politics continues to evolve amidst changing audience preferences.

David Weigel, a seasoned Semafor reporter with extensive experience in political coverage, joins the discussion alongside Max Tani. They explore the chaotic landscape of Election 2024, highlighting bizarre political ads like those during a Steelers game and in an Arizona nail salon. Weigel reveals the impact of local advertising on voter perception while dissecting the repercussions of The Washington Post's controversial non-endorsement. The conversation dives into how evolving media dynamics and campaign financing shape electoral outcomes and public trust.

With recent appearances from Kamala Harris, Donald Trump, JD Vance and Tim Walz, it looks like Fox is dominating this election. Ben and Nayeema investigate the channel’s durability despite massive lawsuits, MeToo scandals, and star exits from Tucker Carlson, Bill O’Reilly and Megyn Kelly. To go inside the machine, they talk to former “O’Reilly Factor” and “The Five” producer Nate Fredman (who spent nearly 20 years at the network) about what makes Fox tick — and stick.Stick around for Ben and Nayeema’s debrief with Max Tani, who wrote about Fox this week. Fox News insiders, send your tips to Max! If you have a tip or a comment, email us mixedsignals@semafor.comFind us on X: @semaforben, @nayeema @maxwelltani or on Instagram @nayeemaraza Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media 

In this engaging discussion, James Bennet, a senior editor at The Economist and former Jerusalem Bureau Chief at The New York Times, shares his insights on media bias during turbulent times. He examines the ethical dilemmas journalists confront, particularly in the context of the Israeli-Palestinian conflict. Bennet reflects on how cultural ties shape reporting and illuminates the challenges of maintaining objectivity amidst political pressures. His experiences provide a poignant lens on the emotional toll of conflict reporting and the urgent need for nuanced media discourse.

Ben and Nayeema tackle the emerging AI battle between machines and humans, a topic that was glaringly absent from this week’s Veep debates but is at the center of everything from the dockworkers’ strike to Hollywood’s grand plans. To figure out how long they and the creative and media elite have job security, they speak with Pulitzer Prize-winning novelist and playwright Ayad Akhtar whose latest play, McNEAL, wrestles with AI and ethics.And for Blindspots, Max spills on what film you need to see … before, um, the machines replace the filmmakers. NOTE: This episode discusses the dockworkers’ strike, and was taped before the strike was suspended on Thursday night.If you have a tip or a comment, email us mixedsignals@semafor.comFind us on X: @semaforben, @nayeema @maxwelltani or on Instagram @nayeemaraza Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media