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The Sports Boom — Football, Pickleball, Tennis and, um, Cricket

Mixed Signals from Semafor Media

CHAPTER

The Sports Boom: Ownership and Influence

This chapter examines the surge in sports popularity in the U.S., driven by wealthy investments and changing media landscapes. It highlights the cultural importance of sports, particularly football, while addressing the financial challenges and shifts in power dynamics between sports owners and athletes. The discussion also reflects on the implications of these changes for the future of sports ownership and athlete agency.

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