Masters of Scale Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa
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Nov 8, 2022 Neil Blumenthal, co-founder and co-CEO of Warby Parker, shares his insights on branding and customer engagement, shaped by his innovative approach to eyewear. He discusses the quirky influence of the blue-footed booby in creating their brand identity. The conversation reveals how personalized customer feedback drove their growth and their breakthrough home try-on program. Blumenthal also emphasizes the importance of crafting a brand narrative that resonates emotionally, while recognizing hiring biases to foster an inclusive workplace.
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The Genesis of Warby Parker
- Dave Gilboa lost his $700 glasses while traveling before Wharton.
- This, coupled with the iPhone 3G's $200 price tag, sparked his frustration with eyewear costs.
The eyewear industry ripe for disruption
- Existing online glasses retailers lacked the trust and quality Warby Parker aimed for.
- Neil Blumenthal's nonprofit experience revealed that luxury eyewear's high cost stemmed from brand perception, not production.
Early Feedback
- Test your business plan early with peers and mentors for feedback.
- Your network provides valuable outsider perspectives and identifies potential flaws.