Masters of Scale

Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa

Nov 8, 2022

Neil Blumenthal, co-founder and co-CEO of Warby Parker, shares his insights on branding and customer engagement, shaped by his innovative approach to eyewear. He discusses the quirky influence of the blue-footed booby in creating their brand identity. The conversation reveals how personalized customer feedback drove their growth and their breakthrough home try-on program. Blumenthal also emphasizes the importance of crafting a brand narrative that resonates emotionally, while recognizing hiring biases to foster an inclusive workplace.

45:52

Episode guests

Neil Blumenthal

Highlights

AI Chapters

Episode notes

How to Get as Many Glasses on People's Faces as Possible

01:15

Warby Parker's Unique Customer Experience: From Apartment to School Bus Stores

01:27

Intro

2min

Innovative Branding and Customer Experience in Eyewear

6min

Transforming Eyewear: The Warby Parker Story

13min

Navigating Pricing and Bias in Entrepreneurship

3min

Crafting a Vision: The Warby Parker Journey

21min

Building a Brand Through Customer Engagement and Physical Presence

3min

Building a Motivating Workplace and Overcoming Hiring Biases

3min

Some aspects of your brand will be defined by what customers tell you; others, by what you tell them. In their stories of how they scaled Warby Parker from scrappy e-commerce site to comprehensive eyewear and eye care juggernaut, co-founder and co-CEOs Neil Blumenthal and Dave Gilboa give a master class in how to articulate crystal-clear brand values while also building and iterating based on fast customer feedback. Their lesson? Branding isn’t static. It’s a conversation.

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