Masters of Scale

Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa

Nov 8, 2022

45:52

Episode guests

Neil Blumenthal

Dave Gilboa

Highlights

AI Chapters

Episode notes

How to Get as Many Glasses on People's Faces as Possible

01:15

Warby Parker's Unique Customer Experience: From Apartment to School Bus Stores

01:27

Mastering Scale: Warby Parker and Neil Blumenthal

03:38

The Disruption of Glasses

01:27

Introduction

2min

Building Your Brand Personality From the Inside Out

5min

Mastering Scale: Warby Parker and Neil Blumenthal

4min

Why Isn't Anyone Selling Glasses Online?

2min

The Disruption of Glasses

1min

Warby Parker Glasses - The Next Step

2min

Warrie Glasses - The Home Trion Program

3min

We're Going to Charge $45 for $500 Glasses, Right?

2min

Branding Isn't Static. It's a Conversation

3min

10.

How to Hack Your Bias to Discover Your Next Great Hire

5min

11.

Creating a Lifestyle Brand for Warby Parker

3min

12.

Warby Pepper and Zag Parker

1min

13.

Warby Parker - The New Name of the Brand

3min

14.

Warby Parker Launched During New York Fashion Week

4min

15.

Warby Parker's Recruiting of a Fashion Publicist

5min

16.

The Warby Parker Scale Story

3min

17.

How to Hack Your Bias in Interviews

3min

Some aspects of your brand will be defined by what customers tell you; others, by what you tell them. In their stories of how they scaled Warby Parker from scrappy e-commerce site to comprehensive eyewear and eye care juggernaut, co-founder and co-CEOs Neil Blumenthal and Dave Gilboa give a master class in how to articulate crystal-clear brand values while also building and iterating based on fast customer feedback. Their lesson? Branding isn’t static. It’s a conversation.

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