Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa
Nov 8, 2022
auto_awesome
Neil Blumenthal, co-founder and co-CEO of Warby Parker, shares his insights on branding and customer engagement, shaped by his innovative approach to eyewear. He discusses the quirky influence of the blue-footed booby in creating their brand identity. The conversation reveals how personalized customer feedback drove their growth and their breakthrough home try-on program. Blumenthal also emphasizes the importance of crafting a brand narrative that resonates emotionally, while recognizing hiring biases to foster an inclusive workplace.
Some aspects of your brand will be defined by what customers tell you; others, by what you tell them. In their stories of how they scaled Warby Parker from scrappy e-commerce site to comprehensive eyewear and eye care juggernaut, co-founder and co-CEOs Neil Blumenthal and Dave Gilboa give a master class in how to articulate crystal-clear brand values while also building and iterating based on fast customer feedback. Their lesson? Branding isn’t static. It’s a conversation.