Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa
Masters of Scale
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Transforming Eyewear: The Warby Parker Story
This chapter explores the inception and growth of Warby Parker, detailing the founders' motivations rooted in personal experiences and insights gained during their MBA program. It highlights their innovative approach to online glasses sales through a home try-on program, setting a new standard for customer engagement in the industry. The narrative showcases their journey through challenges, critiques, and the evolution of their pricing strategy, ultimately disrupting the traditional eyewear market.
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