Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa
Masters of Scale
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Crafting a Vision: The Warby Parker Journey
This chapter explores the evolution of Warby Parker, focusing on their branding strategies and the significance of naming in forging emotional connections with customers. It recounts the challenges faced by the founders as they presented their innovative eyewear business model amidst skepticism from the luxury market, while employing strategic marketing and a commitment to social impact. The narrative highlights their creative processes and the eventual shift towards physical retail that solidified their brand identity and success.
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