2min chapter

Masters of Scale cover image

Brand while you build, w/Warby Parker’s Neil Blumenthal & Dave Gilboa

Masters of Scale

CHAPTER

Intro

This chapter explores the unique inspiration behind Warby Parker's brand identity, particularly the quirky blue-footed boobie. The co-founders share how brainstorming sessions led to the bird influencing the brand's aesthetics and ethos, contributing to a memorable identity.

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