The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics 472. Achieving Hyper Performance
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Feb 18, 2025 Dr. Agnis Stibe, a leading expert in behavioral economics and transformation design, joins the discussion to illuminate the fascinating world of hyper-performance. He reveals how overcoming psychological barriers can lead to remarkable success, using the Stibe Method. The conversation dives into the role of AI in enhancing human decision-making and the power of social proof for punctuality in meetings. Agnis also shares innovative solutions like the lottery incentive for waste management, proving how technology can drive collective behavior change for cleaner urban spaces.
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Overcoming Biases
- Acknowledge biases, but realize awareness alone doesn't eliminate them.
- Ask yourself, "Do you want to be aware? Do you want to change?".
Meeting Punctuality
- A company used a simple visual, color-coded display in meeting rooms to track punctuality.
- After five meetings, everyone was on time, demonstrating the power of social influence.
The Littery Project
- The Littery turns litter into lottery tickets, incentivizing proper waste disposal.
- Dr. Stibe added a social influence layer by comparing community performance, amplifying the project's success.
