The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

472. Achieving Hyper Performance

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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This chapter explores how behavioral economics can drive hyper-performance in waste management, featuring a case study of The Littery and its smart garbage technology. The discussion highlights the importance of understanding motivations and incentives to reshape behavior and address real-world challenges.

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