The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

472. Achieving Hyper Performance

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

Harnessing Unity and Technology for Change

This chapter explores the principles of persuasion through unity and social comparison, emphasizing the role of technology in shaping human behavior. It introduces the Stib method for achieving hyperperformance in organizations and highlights the importance of ethical use of technology and instant feedback loops. Additionally, the chapter provides resources for deeper learning and discusses reframing problems to drive behavioral change, while encouraging listeners to engage with future episodes.

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