The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

472. Achieving Hyper Performance

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

Innovating Urban Cleanliness through Collective Behavior and Technology

This chapter explores an innovative project featuring smart litter bins that recognize and categorize waste while encouraging proper sorting through a lottery incentive. It highlights the role of technology in promoting community engagement and accountability for cleaner urban environments.

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