The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

472. Achieving Hyper Performance

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Innovating Urban Cleanliness through Collective Behavior and Technology

This chapter explores an innovative project featuring smart litter bins that recognize and categorize waste while encouraging proper sorting through a lottery incentive. It highlights the role of technology in promoting community engagement and accountability for cleaner urban environments.

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