

Buyerology: Art or Science? Selling better with Karen Green
Dec 5, 2024
Karen Green, a retail sales expert and bestselling author of Buyerology, shares her insights on the art and science of understanding buyers. She reveals surprising tactics used by professional buyers to gain leverage and discusses the critical importance of building relationships in sales. Green introduces her five-step buyer model, emphasizing tailored approaches in today’s market. She also dives into the emotional complexities of negotiation and the necessity for innovative sales strategies in a rapidly changing landscape. A must-listen for anyone looking to enhance their sales skills!
Chapters
Books
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
The Evolving Role of Retail Buyers
03:25 • 9min
Understanding the Buyer: Lessons from Experience
12:08 • 14min
Mastering the Art of Negotiation: Strategies for Success
25:46 • 4min
Maximizing Success After Securing a Deal
29:31 • 3min
Navigating Continuous Innovation in Sales
32:32 • 2min