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Buyerology: Art or Science? Selling better with Karen Green

Curious Business: Insights for B2B Growth

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Mastering the Art of Negotiation: Strategies for Success

This chapter explores the intricacies of negotiation, focusing on the emotional hurdles encountered when personal investment is high among stakeholders. It emphasizes the need for strategic planning, understanding power dynamics, and the psychological impact of walking away, while also highlighting the benefits of establishing a unique brand for greater negotiating leverage.

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