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Buyerology: Art or Science? Selling better with Karen Green

Curious Business: Insights for B2B Growth

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Intro

This chapter explores the journey of a retail sales expert from her early days in her family's department store to pivotal roles at major companies like Tesco and Boots. It highlights the critical traits of successful buyers, introduces the DISC personality profiling model, and contrasts the analytical skills of buyers with the relationship-oriented focus of salespeople.

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