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Buyerology: Art or Science? Selling better with Karen Green

Curious Business: Insights for B2B Growth

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The Evolving Role of Retail Buyers

This chapter delves into the complex responsibilities of buyers in the retail sector, particularly focusing on strategic planning and innovative revenue generation. It highlights how the role has shifted due to market dynamics influenced by social media and consumer trends, especially in the vitamins category. Additionally, it addresses the challenges buyers face in adapting to these changes while managing supplier relationships and advocating for new product categories.

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