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Whale Informed by Triple Whale
Jon MacDonald On CRO Fundamentals for DTC Brands
Oct 20, 2022
Jon MacDonald, a CRO expert for DTC brands, shares insights on customer-centric value creation, team focus in CRO, and the impact of TikTok on e-commerce. The podcast also delves into personal anecdotes, favorite meals in Portland, and dream dinner guests like Michael Jordan and Barack Obama.
01:09:35
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Quick takeaways
- Focusing on post-launch optimization differentiates DTC brands for long-term success.
- Establishing a unique voice through 'firetakes' attracts fans while possibly alienating others.
Deep dives
Pioneering the Focus on Optimization
The company initially specialized in development but pivoted to focus exclusively on optimization. By requiring a three-month optimization period post-launch, the company differentiated itself and set clients up for long-term success. This focus on generating value through optimization rather than development paved the way for significant growth and success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode