

Jon MacDonald On CRO Fundamentals for DTC Brands
Oct 20, 2022
Jon MacDonald, a CRO expert for DTC brands, shares insights on customer-centric value creation, team focus in CRO, and the impact of TikTok on e-commerce. The podcast also delves into personal anecdotes, favorite meals in Portland, and dream dinner guests like Michael Jordan and Barack Obama.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Exploring Bend and Entrepreneurial Endeavors
01:33 • 22min
From Personal Life to CRO Success
24:00 • 27min
Navigating TikTok and E-commerce
51:28 • 11min
Exploring Favorite Meals and Tranquil Summers
01:02:43 • 2min
Discussion on Favorite NYC Spots, Dream Dinner Guests, and Podcast Recommendation
01:05:05 • 2min
Wrap-Up and Interaction Opportunities with the Guest
01:06:57 • 2min