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27min chapter
Jon MacDonald On CRO Fundamentals for DTC Brands
Whale Informed by Triple Whale
From Personal Life to CRO Success
The chapter starts with personal anecdotes and transitions into the speaker's journey in conversion rate optimization, highlighting their company's growth and pivots. It emphasizes customer-centric value creation, team focus in CRO, and making decisions based on data rather than personal biases.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode