In this conversation, Jon MacDonald, the founder of The Good and author of "Behind the Click", dives into the pitfalls of conversion-first thinking. He emphasizes the shift from conversion rate optimization (CRO) to digital experience optimization (DEO), highlighting how brands can forge lasting relationships with customers. Jon shares actionable strategies to streamline user experiences, tackle annoying pop-ups, and understand consumer decision-making. His insights reveal the importance of an engaging customer journey over mere short-term gains.

Jon MacDonald, CEO specializing in Digital Experience Optimization, discusses the shift from Conversion Rate Optimization to Digital Experience Optimization (DXO). He explores the importance of understanding the digital journey as a whole and making meaningful changes to websites/applications for improved user experience and business success.

Jon MacDonald, a CRO expert for DTC brands, shares insights on customer-centric value creation, team focus in CRO, and the impact of TikTok on e-commerce. The podcast also delves into personal anecdotes, favorite meals in Portland, and dream dinner guests like Michael Jordan and Barack Obama.