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Drive and Convert
Episode 110: What is Digital Experience Optimization?
Jul 2, 2024
Jon MacDonald, CEO specializing in Digital Experience Optimization, discusses the shift from Conversion Rate Optimization to Digital Experience Optimization (DXO). He explores the importance of understanding the digital journey as a whole and making meaningful changes to websites/applications for improved user experience and business success.
24:21
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Quick takeaways
- DXO focuses on building a better digital journey for customers, not just increasing conversion rates.
- DXO involves analyzing the entire digital journey to understand customer behaviors and preferences.
Deep dives
The Shift from CRO to DXO
The podcast delves into the transition from Conversion Rate Optimization (CRO) to Digital Experience Optimization (DXO). The hosts emphasize that websites and apps cannot reach their full potential solely through CRO. DXO's approach involves focusing on building a better digital journey centered around the customer rather than just conversion rates.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode