Drive and Convert

Episode 110: What is Digital Experience Optimization?

Jul 2, 2024

Jon MacDonald, CEO specializing in Digital Experience Optimization, discusses the shift from Conversion Rate Optimization to Digital Experience Optimization (DXO). He explores the importance of understanding the digital journey as a whole and making meaningful changes to websites/applications for improved user experience and business success.

24:21

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Episode guests

Jon MacDonald

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Quick takeaways

DXO focuses on building a better digital journey for customers, not just increasing conversion rates.

DXO involves analyzing the entire digital journey to understand customer behaviors and preferences.

Deep dives

The Shift from CRO to DXO

The podcast delves into the transition from Conversion Rate Optimization (CRO) to Digital Experience Optimization (DXO). The hosts emphasize that websites and apps cannot reach their full potential solely through CRO. DXO's approach involves focusing on building a better digital journey centered around the customer rather than just conversion rates.

Intro

3min

Shifting Focus to Digital Experience Optimization

2min

Exploring Digital Experience Optimization (DXO)

15min

Balancing Digital Experience Optimization and Conversion Rate Optimization

2min

Evolution and Benefits of the DXO Program for Businesses of All Sizes

3min

This might be surprising to hear from one of the pioneers of conversion rate optimization, but CRO is out and DXO is in. In this episode, CEO Jon MacDonald dives into what Digital Experience Optimization(DXO) is and why it’s the best way to produce results. DXO is an evolved approach that brings together a range of tactics needed to build a better digital journey.

Digital Experience Optimization involves looking at the digital journey as a whole to see not just how customers engage with you but why they make certain decisions. Through the process, meaningful changes are made to your website or app to meet the needs of your users and business.

Listen to the full episode if you want to learn:

What Digital Experience Optimization is
How CRO differs from DXO
The benefits of using DXO
How success is measured when using DXO

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We’re Jon MacDonald and Ryan Garrow.

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Drive and Convert

Episode 110: What is Digital Experience Optimization?

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Shift from CRO to DXO

Understanding the Digital Journey

Implementing DXO Across Business Sizes

Remember Everything You Learn from Podcasts