Episode 110: What is Digital Experience Optimization?
Drive and Convert
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Exploring Digital Experience Optimization (DXO)
This chapter delves into the concept of Digital Experience Optimization (DXO) as a solution that can benefit companies of all sizes by focusing on improving user experience through data analysis, research, strategy, and experimentation. It highlights the importance of understanding the entire digital journey from customer engagement to post-conversion behaviors for improved customer satisfaction and informed decision-making through data analysis. The conversation emphasizes the need for a broader approach like DXO that considers the entire consumer journey, including social channels, to enhance websites and drive success.
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