
Whale Informed by Triple Whale
Welcome to Whale Informed, the show where we don't give business advice but do tell you what's going on in and around ecommerce.
Latest episodes

Mar 25, 2024 • 30min
Mr. Beast’s Amazon Prime Show, Macy’s Running UGC Ada, & More | Whale Informed #008
Triple Whale presents Whale Informed. This week, John and Ethan discuss:
📺 Mr. Beast’s Amazon Prime Show
🌮 Open AI & Taco Bell
🏪 Macy’s Running UGC Style Ads
+ more.
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00:00 Intro
00:52 Mr. Beast’s Amazon Prime Show
07:01 Unilever Spinning Off Ben & Jerry’s
10:20 Nvidia
12:28 Novo Nordisk
13:46 SpaceX & The Sphere
15:32 Open AI & Taco Bell
18:07 Death of Linear TV Ads
22:29 Remi’s Bold “Us vs. Them” Ad
24:53 Ad Length = Age Trick
26:32 Macy’s Running UGC Style Ads
***
The Whalies 🐳
Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201
***
Book a demo: https://www.triplewhale.com/bookdemo

Mar 18, 2024 • 32min
Billion Dollar Canned Water, Temu Treasures, Ecommerce Benchmarks, & More | Whale Informed #007
Triple Whale presents Whale Informed. This week, John and Ethan discuss:
🧟 Liquid Death Raises Money
📊 Ecommerce Advertising Trends
🏴☠️ Temu Treasures
+ more.
***
The Whalies
Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201
***
Chapters
00:00 Intro
00:59 Liquid Death Raises Money
06:04 DUDE Wipes’ Scoop
09:11 “Trends” by Triple Whale
12:46 Is TikTok Facing a Ban in the U.S.?
18:14 Bonobos Does a Golf No-No
22:05 Temu Treasures: Intro
23:03 Temu Treasures: Ethan’s Pick
25:28 Temu Treasures: John’s Pick
***
Book a demo: https://www.triplewhale.com/bookdemo

Mar 11, 2024 • 30min
Klaviyo ProServ, Meta Ads Woes, & Footlocker: Harbinger of Death | Whale Informed #006
Triple Whale presents Whale Informed, the show about ecommerce where puns go to die.
This week, John and Ethan discuss:
📧 Klaviyo Professional Services
📱 Is Meta broken?
👟 Footlocker: Harbinger of death
+more.
***
The Whalies🎟️: https://www.tickettailor.com/events/triplewhale/1107201
***
Chapters
00:00 Intro
00:52 Is Meta Broken?
04:38 Foot Locker’s Disappointing Earnings
09:51 TB12 Sports
12:57 Chamberlain Coffee
17:19 Talentless
19:55 Seek Discomfort
22:46 Full Send
25:11 Crunch Labs
26:50 The Johnologue: Klaviyo Professional Services
***
Book a demo: https://www.triplewhale.com/bookdemo

Mar 4, 2024 • 45min
Simple Modern’s Retail Strategy, Wendy’s Pricing Experiment, & More | Whale Informed #005
Triple Whale presents Whale Informed, the show about ecommerce where puns go to die.
This week, John and Ethan discuss:
🥤 Simple Modern’s retail strategy
🍟 Wendy’s Pricing Experiment
🏋️ Gymshark 2023 Financials
+ more.
**********************************************************************
The Whalies
Get Tickets: https://www.tickettailor.com/events/t...
Vote: https://trytriplewhale.typeform.com/w...
**********************************************************************
Chapters
00:00 Intro
00:53 The Johnologue: Simple Modern’s Retail Strategy
22:53 Wendy’s Pricing Experiment
29:48 BK’s Decay as Display
33:25 Gymshark 2023 Financials (Triple Whale Benchmarks)
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Book a demo: https://www.triplewhale.com/bookdemo

Feb 26, 2024 • 33min
Ridge x MKBHD, MrBeast Stocks Shelves at Walmart, & More | Whale Informed #004
Triple Whale presents Whale Informed, the show about ecommerce where puns go to die.
This week, John and Ethan discuss:
🍫 Billionaires stocking shelves
🆒 Brand as differentiator for undifferentiated products
👛 Ridge x MKBHD
+ more.
**********************************************************************
The Whalies
Get Tickets: https://www.tickettailor.com/events/triplewhale/1107201
Vote: https://trytriplewhale.typeform.com/whaliesawards
**********************************************************************
Chapters
Timestamps
00:44 The Whalies by Triple Whale
01:13 Mr. Beast Restocking Retail Shelves
04:46 Hostage Tape - Old idea, New spin
09:22 What’s the P in Pinterest?
Rapidfire
13:48 CoinBase Wins Liquid Death Ad Auction
15:35 First Human Neuralink Implant
17:01 NFL’s Big Season
18:30 Reddit Strikes Deal with Google
19:47 The End of Stanley Cups
21:33 Target’s new budget brand
23:15 Taco Bell’s Keynote
The Johnologue
24:28 Ridge Strikes Partnership with MKBHD
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Book a demo: https://www.triplewhale.com/bookdemo
Follow Triple Whale: https://twitter.com/triplewhale
Follow John: https://twitter.com/johnjhcoyle
Follow Ethan: https://twitter.com/ethanshust

Feb 19, 2024 • 43min
Zuck vs. Apple Vision Pro, Benchmarking Brēz, & More | Whale Informed #003
Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce.
This week, John and Ethan discuss:
🤖 Mark Zuckerberg vs. Apple Vision Pro
🍫 Creator-led brands (Feastables says goodbye to DTC)
🌿 Benchmarking Brēz
+ more.
Finally, we end the episode with The Johnologue™, where John does a Super Bowl ad retro.
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Chapters
0:00 The Whalies Giveaway
1:59 Zuck vs Apple Vision Pro
7:03 Feastables quit DTC + other creator-led brand moves
11:59 Reviewing Brēz’s January performance against food & bev benchmarks
19:01 This week’s DTC news
28:28 The Johnologue: Reviewing the best & worst Super Bowl ads
**********************************************************************
Book a demo: https://www.triplewhale.com/bookdemo
Follow Triple Whale: https://twitter.com/triplewhale
Follow John: https://twitter.com/johnjhcoyle
Follow Ethan: https://twitter.com/EthanShust

Feb 14, 2024 • 31min
The Taylor Swift Industrial Complex, Super Bowl Ads, & More | Whale Informed #002
Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce.
===
This week, in our second episode, John and Ethan discuss:
🥂 The Taylor Swift Industrial Complex™️
💻 A Browser that Browses... for you?
🏈 Super Bowl ads (note: pre-Super Bowl takes)
Followed by an industry CAC quiz & more. Finally, we round out our inaugural episode with The Johnologue™, where John goes deep on the Apple Vision Pro.
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Chapters
00:00 Intro
01:06 Taylor Swift Industrial Complex
5:35 Super Bowl Ad Strategies
11:08 The Browser That Browses For You
15:39 2024 Customer Acquisition Cost Quiz
22:30 The Johnologue™️: Apple Vision Pro
===
Book a demo: https://www.triplewhale.com/bookdemo
Follow Triple Whale on X: https://twitter.com/triplewhale
Follow John on Twitter: https://twitter.com/johnjhcoyle
Follow Ethan on Twitter: https://twitter.com/EthanShust

Feb 14, 2024 • 37min
Ford x Sydney Sweeney, 1 Person $1B Brand, & More | Whale Informed #001
This week, in our first (read: third?) episode, John and Ethan discuss:
🛻 Authentic brand endorsements (h/t Sydney Sweeney x Ford)
🦾 The path to the first 1-person $1 billion dollar company (h/t Sam Altman)
📊 A peek into 2023 industry trends (h/t Triple Whale)
Followed by a heated rapid-fire exchange touching on Super Bowl ads, apex web design, & more. Finally, we round out our inaugural episode with The Johnologue™, where John goes deep on AI ads (spoiler alert: not great!).
Get your copy of "The Dive 2023: An Industry Breakdown for $1M+ Shopify Brands" here: https://www.triplewhale.com/ecommerce...
===
Triple Whale presents Whale Informed, the show where we don't give you business advice but do tell you what's happening in and around ecommerce.
===
Chapters
00:00 Intro
01:09 Ford x Sydney Sweeney
4:36 One Person, $1 Billion Brand
8:00 "The Dive" 2023 Industry Benchmarks Report
14:37 Flat Fee vs. Percentage of Revenue
17:24 LINGsCARS.com
20:13 2024 Packaging Trends
24:14 Super Bowl Ad Predictions
27:19 The Johnologue™: AI Generated Ads
===
Book a demo: https://www.triplewhale.com/bookdemo
Follow Triple Whale on X: https://twitter.com/triplewhale
Follow John on Twitter: https://twitter.com/johnjhcoyle
Follow Ethan on Twitter: https://twitter.com/EthanShust

Sep 20, 2023 • 41min
Leveraged Feedback to Generate Product Ideas | Zach Murray
Founder Dash is here, and it's free to use! Better understand your data and get started for free today.In today's episode, together with Zach Murray, we chat about the often misunderstood concept of ROAS and why it shouldn't define your marketing success. Our guest, Zach Murray, is a seasoned marketing expert with a decade of experience in driving ROI-focused campaigns. His insights have transformed businesses, steering them away from vanity metrics and towards genuine growth.Throughout his career, Zach has worked with a diverse range of businesses, helping them navigate the complex world of digital marketing. His approach challenges the traditional reliance on ROAS, advocating for a more holistic understanding of success metrics. With his deep insights and innovative strategies, Zach has transformed the way businesses perceive and measure their marketing achievements. Don't forget to subscribe for more episodes!Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Sep 13, 2023 • 1h 8min
From a childhood coconut sales to a $3.4M peak in his e-commerce venture | Philip Pages
Founder Dash is here, and it's free to use! Better understand your data and get started for free today.We are joined by the dynamic Philip Pages, a first-generation American with roots from the Czech Republic and Cuba, and a seasoned digital marketer with over a decade of experience, joins us to shed light on the metrics that truly matter.Born in the vibrant city of Miami, Philip's entrepreneurial spirit was ignited at a tender age, selling coconuts from his backyard. From those humble beginnings, he ventured into the world of e-commerce, scaling a business to an impressive $3.4 million peak. His journey is a testament to the power of community, resilience, and the magic of compounding interest.Our host, Rabah Rahil, brings his own unique perspective to the conversation. With a rich cultural background and a passion for community building, Rabah delves deep into Philip's story, drawing parallels and insights that resonate with listeners. From discussing the intricacies of community building to the challenges of scaling a business, this episode promises a deep dive into the world of entrepreneurship.Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
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