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Whale Informed by Triple Whale

Latest episodes

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Sep 6, 2023 • 48min

Financial Management in Product Businesses | David Rekuc

Founder Dash is here, and it's free to use! Better understand your data and get started for free today.We explore Dave's unique ability to simplify complex systems and his journey from his early days to becoming a stalwart in the e-commerce world. 🌐Dave, also known as Mr. Margins, shares his humorous yet insightful story of his early entrepreneurial venture selling cheap prom dresses online. Learn about the challenges he faced, the lessons he learned, and how he navigated the e-commerce landscape. 🛍️Don't forget to subscribe for more episodes!Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
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Aug 30, 2023 • 1h 6min

From Car Salesman to Digital Marketer to CEO | Jimmy Kim

Former car salesman turned digital marketer turned CEO, Jimmy Kim, shares his journey of transitioning from car sales to digital marketing. He also discusses the importance of passion and hands-on learning over formal education in hiring. Other topics include moving to Texas, sponsorship of CommerceRoundtable, and the satisfaction of building and customizing cars.
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Aug 23, 2023 • 1h 6min

The Art of Making Money | Nick Harris

"The Art of Making Money" features Nick Harris, a seasoned marketer with a decade of experience in groundbreaking campaigns. In this insightful episode, Nick emphasizes the significance of understanding the stories and emotions behind marketing, rather than solely relying on ROAS. He shares valuable insights on blending data with storytelling and the importance of a fresh perspective on marketing metrics. If you're interested in a profound understanding of the soul of marketing, this episode is for you!
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Aug 16, 2023 • 1h 5min

Demystifying Affiliate Programs: Leverage, Strategies, and Tailoring for Success

Drummer, marketer, and DTC maven Aaron Paul shares his insights on affiliate marketing, scaling businesses, and understanding consumer behavior. They also discuss the downfall of arbitrage in paid media and the dominance of an athlete in a racing sport. Plus, they share their choices for a dream dinner with influential figures.
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Aug 9, 2023 • 59min

Building a Luxury Brand: The Story of Creating an Ecommerce Business With YouTube

Lewis Fausett, a renowned marketing strategist, shares data-driven insights and actionable strategies for success in digital marketing. They discuss the pitfalls of relying solely on ROAS, the challenges of building a luxury brand, and the importance of branding and unique qualities. They also touch on fashion preferences, academic interests, and potential collaborations. Join 'You're not your ROAS' to redefine success in digital marketing with Lewis Fausett.
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Jul 5, 2023 • 1h 11min

Gamifying Your Ecosystem: Boosting Customer Lifetime Value with Ancillary Products | Patrick Frank

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!On this episode of You're Not Your Roas, we are joined by Patrick Frank as he shares his mistakes in starting a brand on Amazon without understanding the patenting process and emphasizes the importance of evoking emotions and camaraderie among consumers.He also discusses different product categories and the value of having both CAC and LTV products, his journey from being fired from every corporate job to starting his own health tech company and challenges in retail and wholesale economics and the vulnerabilities of wholesale.Connect with Patrick: https://www.linkedin.com/in/patrickwfrank/Check out PatientPartner: https://www.patientpartner.com/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
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Jun 28, 2023 • 1h 20min

Skills, Learning, Data: The Path to Constant Improvement | Michael Schewmake

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're not your ROAS", we have Michael Schewmake, Founder at Atlas Coffee Club. We dive into the significance of e-commerce numbers, the importance of testing, and data-driven approaches, the power of coffee subscriptions in storytelling and boosting retention, and the entrepreneurial journey from New York to LA.Join us for an insightful conversation with Michael Schewmake as we explore the fascinating world of coffee and entrepreneurship!Connect with Michael: https://www.linkedin.com/in/michaelshewmake/Check out Atlas Coffee Club: https://atlascoffeeclub.com/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
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Jun 21, 2023 • 58min

Scaling Startups: Striking the Balance for Explosive Growth | Rachel Ten Brink

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're not your ROAS", we are joined by Rachel Ten Brink, CEO & General Partner at Red Bike Capital, who shares her insights and experiences from billion-dollar brands to early-stage funding. We delve into the challenges of scaling startups, the balance between generalists and specialists, the importance of purpose and market understanding for founders, and the cost of missing out on growth. Join us as we navigate the world of venture investing and gain valuable insights into building successful businesses. Don't miss this engaging conversation with Rachel Ten Brink, a true industry expert!Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
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Jun 14, 2023 • 1h 12min

How AI Rights Shape the Commerce Landscape | Phillip Jackson | You're Not Your ROAS

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of You’re Not Your ROAS, we’re joined by Phillip Jackson, Co-founder of Future Commerce. We delve into thought-provoking topics such as the fight for AI rights, the impact of AI on commerce and society, the dark side of persuasive advertising tactics, and the future of commerce. Phillip shares his fascinating journey from being a developer to becoming a software team builder and discusses the evolving landscape of the commerce industry. Don't miss out on this insightful conversation that goes beyond trends and explores the multifaceted context of commerce.Connect with Phillip: https://www.linkedin.com/in/philwinkle/Check out Future Commerce: https://www.futurecommerce.com/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
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Jun 7, 2023 • 1h 8min

Unlocking E-commerce Success: Shopify's Texting App Reveals Winning Strategy | Alex Beller | Postscript

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're not your ROAS", Alex Beller, Co-founder and President at Postscript, discusses entrepreneurship in the early 2000s and shares the story of how they got started with Postscript. He also talks about the challenge of creating a culture that works at the lower levels of the company and the importance of having everyone on an equal playing field. He delves into the highs and lows of Postscript's growth and touches on the future of e-commerce, as well as the silver bullet of community in DTC.Connect with Alex: https://www.linkedin.com/in/alex-beller-70452852Check out Postscript: https://postscript.io/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

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