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Whale Informed by Triple Whale

Latest episodes

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May 31, 2023 • 49min

TikTok Advertising: Overcoming Challenges in a Dynamic Market | Orlando Rios

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!On this episode of You’re Not Your ROAS, we sit down with Orlando Rios, Founder of Raised by Coyotes. From being a fan of Joe Rogan to building a successful marketing agency. Orlando shares his experience of venturing into the golf apparel industry highlighting the stories behind their meaningful designs. We dive into the challenges TikTok faces in the advertising market and discuss the limitations of Facebook along with the future of retail. Additionally, we explore effective brand communication strategies and the role of AI in potentially replacing high-skilled professions. Join us for this engaging conversation with Orlando Rios!Connect with Orlando: https://twitter.com/orlandoriosCheck out Raised By Coyotes: https://raisedbycoyotes.com/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
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May 24, 2023 • 59min

Achieving a $10 Million Month | Wyatt Lowe | MaryRuth's

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're Not Your ROAS," we're joined by Wyatt Lowe, Senior Director of Digital Growth at MaryRuth's as he delves into the world of influencer and brand ambassador programs, discussing the impact of mid-level members and the small bet approach, while also exploring goal setting, advertising strategies and the importance of music and branding. Gain valuable insights from Wyatt's experience and discover effective tactics to drive growth and success in the digital marketing realm.Connect with Wyatt: https://www.linkedin.com/in/wyattloweofficial/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
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May 17, 2023 • 1h 13min

Finding Balance Through Zero Sugar Options | Greg Lorenzo | Stockeld

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're Not Your ROAS," Greg Lorenzo, Head of Marketing at Stockeld, shares his fascinating journey into marketing, including his experience creating "The Most Interesting Man" campaign, his transition from alcohol to better-for-you food, and his thoughts on the rise of lifestyle brands and DTC vs. retail. Listen in for insights and inspiration from a marketing expert who knows what it takes to succeed in today's competitive landscape.Connect with Greg: https://www.linkedin.com/in/gregorylorenzo/Check out Stockeld Dreamery https://www.stockeld.com/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
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May 10, 2023 • 1h 21min

The Unemployed Writer Who Became a Marketing Mastermind | Aaron Orendorff | Recart

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're Not Your ROAS," Aaron Orendorff, Head of Marketing at Recart, joins us to share his inspiring journey from being an unemployed writer to becoming a successful marketing mastermind. We discuss topics such as his unexpected Black Friday strategy that sparked a content revolution, his experience building a sales funnel from scratch, and the importance of understanding your audience to effect change through communication.Connect with Aaron: https://www.linkedin.com/in/aaronorendorff/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
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May 3, 2023 • 1h 7min

Maximizing Marketing Channels for a $10M DTC Brand | Simmy Sandhu | Our Future

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're not your ROAS," we speak with Simmy Sandhu, co-founder of Our Future. Simmy shares his journey from selling shoes to creating multi-million dollar Facebook ads, and discusses the importance of self-reflection, living in the present, and maximizing marketing channels. We also explore the lessons learned from UFC champion Israel Adesanya and the differences between Instagram and TikTok. Join us for an insightful conversation on success and marketing strategies.Connect with Simmy: https://twitter.com/_Simmy_Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
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Apr 26, 2023 • 1h 6min

How Companies Can Make More Money After the Initial Launch | Mike Lee

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!On this episode of "You're Not Your ROAS", Mike Lee, former Professional Boxer and CEO of Soul CBD, discusses the importance of emotional connection for brands, organic content creation versus paid advertisement, compliance issues with major platforms, and building brand community before going the affiliate and SEO route. He also talks about his journey to holistic health and the concept of focusing on strengths rather than improving weaknesses too much.Connect with Mike: https://www.linkedin.com/in/mike-lee-308bbb56/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
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Apr 19, 2023 • 1h 15min

How to Identify When Your Business Isn't Working | Jody Polishchuk | Sundays

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode, Jody Polishchuk, Founder & CEO of Sundays, shares his journey on starting a business in the food industry without prior knowledge, the challenges he faced, and the importance of a catchy slogan like "Zero sugar. Done right." in creating a successful brand. We also dive into the difficulty of acknowledging when a business isn't working, and the psychological impact of letting go of a business to start anew.Connect with Jody: https://www.linkedin.com/in/jody-polishchuk-0b8706b0/Check out Sundays: https://eatsundays.com/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
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Apr 12, 2023 • 54min

The Benefits and Challenges of Downsizing During a Pandemic | Chris Meade

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're Not Your ROAS", Chris Meade, Co-Founder of CROSSNET, discusses his experience running two successful businesses, negotiating agency fees, leveraging AI, and the potential impact of VR technology on human connection. He also shares insights on downsizing during the COVID-19 pandemic.Connect with Chris: https://www.linkedin.com/in/cjmeade/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
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Apr 5, 2023 • 35min

How to Communicate Effectively with Your Design Team | Selina Eshraghi

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're Not Your ROAS," we're joined by Selina Eshraghi, Creative Director at Pandamonium Design, as we dive into her experience as a designer and discuss how to merge the worlds of conversion and aesthetic to stand out in a crowded market. We also explore the importance of customer experience and effective communication within design teams.Connect with Selina : https://www.linkedin.com/in/selinaeshraghi/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
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Mar 29, 2023 • 1h 16min

Why small teams NEED the pizza rule to be more efficient | Adam Robinson - Retention.com

Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of You're Not your ROAS, we're joined by Adam Robinson, Founder and CEO of Retention.com, as we discuss the importance of product-market fit and creating content for success, the challenges of building a brand and improving products, and the benefits of living in London, including remote work possibilities and easy access to Europe.Connect with Adam: https://www.linkedin.com/in/adam-robinson-64409348/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

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