
Whale Informed by Triple Whale
Welcome to Whale Informed, the show where we don't give business advice but do tell you what's going on in and around ecommerce.
Latest episodes

Mar 22, 2023 • 1h 31min
Nano Flipping and Tax-Advantage Assets | James Camp
Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're not your ROAS", James Camp shares his insights on entrepreneurship and investing in companies that can effectuate change. James also discusses the importance of looking at businesses from the owner's point of view, real estate as a tax-advantaged asset, and identifying your next project, as well as various topics like the crypto market, SEO, non-fungible tokens, and more. Don't miss out on this informative and engaging conversation!Connect with James: https://www.linkedin.com/in/james-grady-camp/https://twitter.com/JamesonCampEnjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Mar 15, 2023 • 54min
From $1M Auction to $850M Sale: The Bebo Social Network Story with Shaan Puri
Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode, we have the pleasure of hearing from Shaan Puri, Chairman at The Milk Road, an entrepreneur, investor, and podcast host. Shaan shares his insights on taking risks, standing out, and the importance of feedback. He also talks about his experience with Bebo social network, which sold for $850M to AOL. Join us as Shaan shares his wisdom on turning business ideas into reality and the courage to try new approaches.Connect with Shaan on Linkedin https://www.linkedin.com/in/shaanpuri/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Mar 8, 2023 • 1h 11min
The Benefits of Focusing on Content Strategy and Narrative with Oren John
Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're Not Your Roas", Oren John shares his insights on understanding customers, creative marketing, promoting multiple voices in B2B, incorporating trends, and exploring advertising methods and profitability for e-commerce, among others. As an experienced entrepreneur in technology, fashion, and cannabis industries, Oren provides valuable knowledge on how to stand out from competitors and succeed in marketing.Connect with Oren on Linkedin https://www.linkedin.com/in/orenj/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Mar 1, 2023 • 28min
True Classic Founder Ben Yahalom talks The Future of Ecommerce: AI, Social Commerce, and True Classic’s Insights LIVE at The Whalies
Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this special live recording at "THE WHALIES" event, Ben Yahalom, President at True Classic, joins the "You're Not Your Roas" podcast to discuss the ins and outs of running a profitable e-commerce business. With experience as a consultant who helped a T-shirt company succeed beyond expectations, Yahalom provides valuable insights into the industry.One of the key takeaways from the conversation is the importance of offering quality products and delivering them fast and frictionlessly to customers, regardless of where they are. While Amazon charges high fees, it can still be a profitable platform for businesses. However, the rise of social commerce and increased ad costs due to iOS 14 challenges mean that niche brands need to recalculate their course of action.Connect with Ben on LinkedIn https://www.linkedin.com/in/benyahalomEnjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Feb 22, 2023 • 55min
NFTs, TikTok, and YouTube: The Winning Strategy of Perfy with CEO Vasa Martinez
Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're Not Your Roas," Vasa Martinez, the CEO of Perfy, shares his journey of getting into entrepreneurship and how he turned his lemon into lemonade. He discusses the ins and outs of his business, including the subscription model, health benefits, and geotargeting, as well as his experiences with retail and e-commerce. Along the way, he also touches on his personal life and interests, from his morning routine and love for his dog to his admiration for Kobe Bryant and his passion for playing the drums.Connect with Vasa on LinkedIn https://www.linkedin.com/in/vasamartinez/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Feb 15, 2023 • 39min
Competitive Advantages and Co-Founder Compatibility w/ Matt Mullenax & Aaron Spivak
Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this special episode of "You're Not Your Roas", we have a live recording at "THE WHALIES" event with two amazing guests, Matt Mullenax of Huron and Aaron Spivak of Hush. These successful entrepreneurs share their insights and experiences in the personal care industry, co-founder search, competitive advantages, and product differentiation.Matt shares his journey into the personal care industry and how Huron stands out by creating quality products that simplify men's grooming routines. He also emphasizes the importance of finding a co-founder who complements your skills and shares your vision.Aaron talks about his biggest mistake when starting a business and how he learned from it. He stresses the value of having a compelling story behind your product and the need to understand your target market to make your products stand out from the competition.Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-mullenax-4b4b086/Connect with Aaron on LinkedIn: https://www.linkedin.com/in/aaron-spivak-hushblankets/Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Feb 8, 2023 • 52min
From Apple Sales to Lifestyle Fashion | Steven Borrelli - CUTS
Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're Not Your Roas" podcast, we speak with Steven Borelli, CEO & Founder of CUTS, a lifestyle e-commerce fashion brand. Steven shares his journey in building the brand and the lessons he learned along the way. He talks about the importance of staying focused, humility, and experience, and how he brought CUTS to the physical world. Steven also discusses the future of e-commerce and the role of communities and influencers. He shares his thoughts on the WFH trend and working from home, and shares his views on OKRs, micro-influencers, TikTok, and YouTube.CUTS was created by Steven Borrelli in 2016 when he found himself struggling to find the perfect T-shirt that had enough quality to be worn professionally at work yet also enough style for a night out.CUTS products are premium, versatile, and designed to outfit the world’s most ambitious people, a group of Modern Professionals who live to compete For The Sport of Business.Connect with Steven on Twitter https://twitter.com/stevenborrelliEnjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Feb 1, 2023 • 1h
Achieving Nirvana in Entrepreneurship with Taylor Offer of Feat Clothing
Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode of "You're Not Your Roas," we sit down with Taylor Offer, founder of Feat, a clothing brand dedicated to providing the most comfortable clothing in the world.Taylor shares his entrepreneurial journey, including his experiences traveling to India for production and the importance of taking a break as a high performer. He also discusses the balance between planning and spontaneity, the importance of understanding and communication in the workplace, and the vital role of authenticity in building a successful business. Additionally, Taylor shares insights on his past ventures and collaborations with notable figures in the industry.Guest bio and contact informationEnjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Jan 25, 2023 • 59min
Psychedelics, Wellness, and Entrepreneurship: A Conversation with Stefany Nieto
Save your space in line and join the waitlist for Willy today. Willy is the free ecommerce dashboard you can set up in seconds and bring real-time actionable insights to your team!In this episode, we sit down with Stefany Nieto, founder and executive director of Green Iglu, a company dedicated to addressing food scarcity in the Arctic through sustainable greenhouses, and the Co-founder and COO of Gwella, a company that provides access to functional and psychedelic mushrooms for health and wellness. Stefany shares her journey as an immigrant entrepreneur, discussing the origins of Green Iglu and her involvement in the Women's Entrepreneurship Hub. She also delves into the use of psychedelics in wellness, her approach to work-life balance, and the challenges of building an e-commerce business. Additionally, we discuss about the importance of understanding your value proposition, logistics and shipping in e-commerce, and the challenges and opportunities of 2023.Get in touch with StefanyTwitter - https://mobile.twitter.com/stef_psychLinkedIn - https://www.linkedin.com/in/stefanynieto/Her website - https://www.stefanynieto.com/ Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.Oh. And before we forget...Join 20,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter for the best memes to steal - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com

Jan 18, 2023 • 1h 7min
Cash Allred: Different vs Angel Investing and Venture Capital, The importance of omnichannel and More...
Today Rabah is chatting with Cash Allred, principal at Sweater, the VC fund for everyone. They get into a deep dive discussion around funding, business, and before you ask, no he didn't change his name.The solution? Have multiple channels.Oh. And before we forget...Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.Connect with us on social! 📲Follow Triple Whale on Twitter - https://twitter.com/triplewhaleFollow Rabah on Twitter - https://twitter.com/rabahrahilFollow Cash Allred on Twitter - https://twitter.com/allredcashSee you next Wednesday at 9AM EST 👋PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
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