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In this special live recording at "THE WHALIES" event, Ben Yahalom, President at True Classic, joins the "You're Not Your Roas" podcast to discuss the ins and outs of running a profitable e-commerce business. With experience as a consultant who helped a T-shirt company succeed beyond expectations, Yahalom provides valuable insights into the industry.

One of the key takeaways from the conversation is the importance of offering quality products and delivering them fast and frictionlessly to customers, regardless of where they are. While Amazon charges high fees, it can still be a profitable platform for businesses. However, the rise of social commerce and increased ad costs due to iOS 14 challenges mean that niche brands need to recalculate their course of action.

Connect with Ben on LinkedIn https://www.linkedin.com/in/benyahalom

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

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