
Whale Informed by Triple Whale
Welcome to Whale Informed, the show where we don't give business advice but do tell you what's going on in and around ecommerce.
Latest episodes

Nov 2, 2022 • 58min
Jon Shanahan: What It's REALLY Like To Go On Shark Tank
Today Rabah is chatting with https://twitter.com/JonShanny (Jon Shanahan), who runs successful male beauty brand, Stryx.
You'll get the inside scoop on:
- How DTC brands can get on Shark Tank
- What it's really like to be on the show (benefits, drawbacks, etc.)
- Secrets to success in the male beauty niche
If you enjoy this episode, subscribe so you don't miss the next one!
Oh. And before we forget...
Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, https://www.getrevue.co/profile/triplewhale (right here).
Connect with us on social! 📲
Follow Triple Whale on Twitter - https://twitter.com/triplewhale (https://twitter.com/triplewhale)
Follow Rabah on Twitter - https://twitter.com/rabahrahil (https://twitter.com/rabahrahil)
Follow Jon Shanahan on Twitter - https://twitter.com/JonShanny (https://twitter.com/JonShanny)
See you next Wednesday at 9AM EST 👋
PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com/ (https://triplewhale.com)
---
Send in a voice message: https://anchor.fm/trytriplewhale/message

Oct 26, 2022 • 55min
EP 51 - How To Build A Successful Ecommerce Agency
So you want to start and scale a successful ecom agency… but you don’t know where to start.
You’re in luck. Today we brought Jordan Platten — successful agency operator — on the show to talk about:
How to structure a high converting offer (and why scaling down is often the solution to offer related problems)
How to decide whether to build a big or ‘lean’ agency
How to monetize WITHOUT a massive audience
…and more!
Oh. And before we forget...
Join 10,000+ of the best ecommerce marketers + operators and get marketing breakdowns, expert advice, and insider marketing resources straight to your inbox, right here.
Connect with us on social! 📲
Follow Triple Whale on Twitter - https://twitter.com/triplewhale
Follow Rabah on Twitter - https://twitter.com/rabahrahil
Subscribe Jordan Platten on YouTube - https://www.youtube.com/c/JordanPlatten
See you next Wednesday at 9AM EST 👋
PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com
---
Send in a voice message: https://anchor.fm/trytriplewhale/message

Oct 20, 2022 • 1h 10min
Jon MacDonald On CRO Fundamentals for DTC Brands
Jon MacDonald, a CRO expert for DTC brands, shares insights on customer-centric value creation, team focus in CRO, and the impact of TikTok on e-commerce. The podcast also delves into personal anecdotes, favorite meals in Portland, and dream dinner guests like Michael Jordan and Barack Obama.

Oct 13, 2022 • 1h 8min
EP 49 - Drew Fallon: Ecommerce Finance 101, Why Brands Need Retail, and More
Today Rabah sits down with Drew Fallon, COO of Mad Rabbit Tattoo.
Topics covered include:
- why ecom operators NEED an understanding of finance (it kills businesses)
- DTC is dead? Why brands should get into retail
- Amazon as a channel for ecom brands
Absolute heater. Drew is a legend.
---
Send in a voice message: https://anchor.fm/trytriplewhale/message

Oct 5, 2022 • 53min
EP 48 - Jonathan Packer On Building A Portfolio Company of DTC Brands, Vending Machines As A Distribution Channel, and More
Today we have Jonathan Packer, founder of GOAT Foods on the show.
GOAT Foods is a very interesting company building a portfolio of different businesses based on snacks. They are doing some cool things with ordering and gifts as well as samples. They are building a great business and DTC operators should be studying their fundamentals.
If you enjoy, subscribe for weekly interviews!
And, don't forget to...
Grab our FREE Ultimate BFCM Guide to have your most profitable BFCM yet (right here).
And join 10,000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here.
Follow Jonathan on Twitter 🐦
Unlock another level of ecommerce growth with Triple Whale → https://triplewhale.com
---
Send in a voice message: https://anchor.fm/trytriplewhale/message

Sep 14, 2022 • 60min
EP 47 - Tim Masek on Advice For Early-Stage Brands, DTC Subscription Trends, and More
Today Rabah sits down with Tim Masek - founder of 1-800-D2C, an awesome resource for brands to learn about tech for DTC as well as DTC insights/trends.
On this episode, Rabah and Tim break down tactical advice for early-stage DTC (D2C?! how do you spell it 🤣) brands, trends Tim is seeing in the DTC world, and more.
Heater of an episode.
If you enjoy, subscribe for weekly interviews!
And, don't forget to...
Join 10,000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here.
Follow Tim on Twitter 🐦
Unlock another level of ecommerce growth with Triple Whale → https://triplewhale.com
---
Send in a voice message: https://anchor.fm/trytriplewhale/message

Sep 7, 2022 • 1h 1min
EP 46 - Bari Rosenstein Reveals The Organic Social Media Playbook for DTC Brands
Paid media buying is getting hard and harder in 2022. What's one way to make it cheaper and more effective?
Have a STRONG organic social presence. And today we brought in an expert to give you the proven strategies to make it happen.
Bari Rosenstein runs social over at Auntie Anne's, the famous pretzel brand. When it comes to viral TikToks, banger tweets, and everything in between... she knows what she's doing.
Get ready to take notes.
Now, don't forget to...
Join 10,000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here.
Follow Bari on Twitter 🐦
Unlock another level of ecommerce growth with Triple Whale → https://triplewhale.com
---
Send in a voice message: https://anchor.fm/trytriplewhale/message

Aug 24, 2022 • 58min
EP 44 - Amanda Goetz on Growing A Successful Ecommerce Brand WITHOUT Paid Advertising
Today, Rabah welcomes the wonderful Amanda Goetz to the show. Amanda is founder of House of Wise - a direct-to-consumer CBD brand.
(I've tried the gummies... they're 🔥🔥)
Being a CBD brand, House of Wise is in a tricky spot - they can't run ads on Facebook, TikTok, and the other traditional channels DTC brands use to scale.
So how do they do it? What's the secret?
Rabah and Amanda dive into it all on today's episode. Whether your run paid or not... this interview is full of gems for you to steal.
Now, don't forget to...
Join 8000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here.
Follow Amanda on Twitter 🐦
Unlock another level of ecommerce growth with Triple Whale → https://triplewhale.com
---
Send in a voice message: https://anchor.fm/trytriplewhale/message

Aug 18, 2022 • 53min
EP 43 - Jordan Konkol on Finding Product Market Fit, Customer Service VS Media Buying, and More
Today, Rabah sits down with Jordan Kankol, and drops fire on finding finding product market fit for your ecommerce brand + shares some (potentially spicy) takes on customer service vs media buying, plus more.
Heater of an episode.
Now, don't forget to...
Join 8000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here.
See if Triple Whale is right for your eCommerce brand or agency - https://triplewhale.com
---
Send in a voice message: https://anchor.fm/trytriplewhale/message

Aug 11, 2022 • 1h
EP 42 - Not All Impressions Are Equal with Emmanuele Maragno
Not all ad impressions are equal, and today Rabah sit's down with Emmanuele Maragno to dive into all the reasons why.
This episode might surprise you...
Now, don't forget to...
Join 8000+ top marketers and operators, and sub to Whale Mail for in-depth ecom marketing insights guidance every week right here.
Follow Emmanuele on LinkedIn 💼
See if Triple Whale is right for your eCommerce brand or agency - https://triplewhale.com
---
Send in a voice message: https://anchor.fm/trytriplewhale/message
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.