Whale Informed by Triple Whale EP 47 - Tim Masek on Advice For Early-Stage Brands, DTC Subscription Trends, and More
Sep 14, 2022
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Tim's Background
- Tim Masek was born in France, lived in London, then studied and worked in New York for nine years.
- He then returned to London to be closer to home and for a better work-life balance.
Path to Performance Marketing
- Tim's interest in consumer brands and their impact on identity led him to advertising.
- This evolved into performance marketing and growth marketing, focusing on the technical aspects of brand building.
The Power of Brand
- Strong brands connect with consumers on a personal, emotional level.
- For Tim, Nike represents grit, hard work, and the belief that anyone can achieve anything.