Whale Informed by Triple Whale cover image

EP 47 - Tim Masek on Advice For Early-Stage Brands, DTC Subscription Trends, and More

Whale Informed by Triple Whale

CHAPTER

A Subscribed Customer Is Not Just a Subscriber

A subscription feels like a transaction, and then i get these perks as part of that club. Man, you're bon my mind. We're changed into memberships to morrow. That is such a cool idea. And soa transactional relationship versus a something built off of a community. It sounds like it's the same thing, but it's totally different. The're they should be a member, not a subscriber.

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