The Secret Sauces of Branding?

I love the thingt you said about nike. What do you think drives that type of i guess just emotional connection? Is it aspirational stuff? Is it success? Is it the people they aline themselves with, like a labron,. or whatever the ronaldo or whoever you are aspined to? Cause i'm with you on that. There's a certain aspect that those e won man trying to say those concepts, or basically pillars of awesomeness, kind of relate to d to c as well! It's just out o smaller scale, and it's just different goals, right? Like nike, coni just wants to be everywhere. Whereas a