
Whale Informed by Triple Whale
Welcome to Whale Informed, the show where we don't give business advice but do tell you what's going on in and around ecommerce.
Latest episodes

Jul 28, 2022 • 1h 13min
EP 40 - Drew Marconi and Adam Kitian On Ecommerce Pricing Strategy 101
Today's we have a heater of an episode for you. Rabah welcomes Drew Marconi and Adam Kitian, cofounders of Intelligems, to the show.
We break down how to use A/B testing to informs pricing, unit economics, and more stuff your *need* to understand to be an effective ecommerce operator in 2022.
Incredibly valuable episode!
Now, don't forget to...
Join 8000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.
Follow Adam and Drew on Twitter 🐦
See if Triple Whale is right for your ecommerce brand or agency - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

Jul 20, 2022 • 1h 1min
EP 39 - How Marcus Milione Bootstrapped Minted New York & Took Over TikTok
You've probably seen today's guest on your TikTok FYP at some point. Marcus Milione is founder of Minted New York, a fast growing fashion brand that he's been bootstrapping successfully. He's both a wealth of knowledge and a fantastic human being.
And today Rabah got to sit down and dive into his story, how he used TikTok to build affinity for his brand, and his best advice for brands that choose to go the bootstrapped route.
Incredibly valuable episode!
Now, don't forget to...
Join 8000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.
Follow Marcus on Twitter: https://twitter.com/Marcus_milione
See if Triple Whale is right for your ecommerce brand or agency - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

Jul 13, 2022 • 45min
EP 38 - Jure Knehtl On How To Build An International Ecommerce Business
Today, Rabah welcomes Jure Knehtl to the show. In this episode, we go over the playbook to build an international ecommerce business and expand in markets in new countries.
This episode is packed with actionable takeaways for anyone wanting to build an ecom business that operates successfully in multiple countries.
Enjoy!
Now, don't forget to...
Join 8000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.
Follow Jure on Twitter: https://twitter.com/JureKnehtl
See if Triple Whale is right for your ecommerce brand or agency - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

Jul 7, 2022 • 59min
EP 37 - Asher Ismail on How To Raise Capital WITHOUT Giving Up Equity
Today, Rabah welcomes Asher Ismail to the show. Asher is co-founder of Uncapped, helping founders get growth capital without interest, equity, warrants or personal guarantees.
This episode is mind-blowing, and Asher has a WILD gift for you at the end of the episode.
Enjoy!
Now, don't forget to...
Join 7000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.
Follow Asher on Twitter: https://twitter.com/asher_ismail
See if Triple Whale is right for your ecommerce brand or agency - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

Jun 2, 2022 • 1h 5min
EP 32 - Rob Fraser On Bootstrapping An Ecom Business To 10 Million and Scaling To 100 Million
Rob is a former pro cyclist and 5x Canadian National Team. He has bootstrapped Outway Socks into a 10 million dollar business and now plans on scaling it up to 100 million dollars.
Follow Rob on Twitter: https://twitter.com/robbfraser
Join 6000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.
Checkout out Triple Whale - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

May 12, 2022 • 54min
EP 029 - Amy Madonia on How To Best Use Data To Grow Your Ecom Business
In this episode of You're Not Your ROAS, Rabah sits down with Amy Madonia to go over how to take numbers and turn them into narratives to help grow you ecom business in an effective manner.
Follow Amy on Twitter: https://twitter.com/amymadonia
Join 5100+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.
Checkout out Triple Whale - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

May 5, 2022 • 54min
EP 028 - Olly Hudson Reveals How To Grow Your Ecom Business With TikTok Ads In 2022
Olly is spending upwards of $2M per month on TikTok ads for his clients, and today Rabah sits down with him for a crash course. If you're still on the fence about TikTok ads, or just want to scale them more effectively... this is a must listen.
Follow Olly on Twitter: https://twitter.com/oliverwhudson
Join 5100+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.
Checkout out Triple Whale - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

Apr 28, 2022 • 54min
EP 027 - Taylor Lagace on Turning Your TikTok Influencer Content Into High-Performing Ads
In this episode of You're Not Your ROAS, Rabah sits down with Taylor Lagace to go over the incredible power of TikTok and influencer generated content. Massive value in this one - enjoy!
Follow Taylor on Twitter: https://twitter.com/TaylorLagace
Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.
Checkout out Triple Whale - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

Apr 20, 2022 • 52min
EP 26 - Sarah Levinger on Building A Successful Freelancing Business In 2022
In this episode of You're Not Your ROAS, we chat with the wonderful Sarah Levinger about how to become a great freelancer in the DTC/ECOM space in 2002. We also dive into the weeds of UGC content creation. It's a great one!
Follow Sarah on Twitter: https://twitter.com/SarahLevinger
Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.
Checkout out Triple Whale - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

Apr 13, 2022 • 47min
EP 025 - Wes St. Amand On Founding & Scaling A Successful Creative Agency
Today Rabah sits down with Wesley St. Amand, founder of Dsrupt, a creative agency. Today Wesley shares some hard earned lessons from the past year of founding and scaling a successful creative agency. If you have similar goals, you'll want to take his advice to hear. Lot's of heat in this episode!
Follow Wesley on Twitter: https://twitter.com/wesstaa21
Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.
Checkout out Triple Whale - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message
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