
Whale Informed by Triple Whale
Welcome to Whale Informed, the show where we don't give business advice but do tell you what's going on in and around ecommerce.
Latest episodes

Apr 6, 2022 • 44min
EP 024 - Savannah Sanchez on Creating High-Converting UGC Ads
Today we welcome none other than Savannah Sanchez to the show. Savannah is a TikTok ads expert, and today we'll be laying out the playbook to make UGC ad creatives that convert.
Follow Savannah on Twitter: https://twitter.com/social_savannah
Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week right here.
Checkout out Triple Whale - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

Mar 30, 2022 • 59min
EP 023 - Andrew Youderian On The FUTURE Of DTC
Today we welcome none other than Andrew Youderian to the show. Andrew is the founder of eCommerceFuel, a private, vetted community of 7+ figure ecommerce store owners. On this episode, Rabah and Andrew dive into the future of ecommerce - take out your notebooks; this is a good one.
Follow Andrew on Twitter: https://twitter.com/youderian
Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week - https://www.getrevue.co/profile/triplewhale
Checkout out Triple Whale - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

Mar 23, 2022 • 48min
EP 022 - Samar Owais On Strategies To Generate More Email Marketing Revenue
In this episode, we sit down with the one and only Samar Owais to dive into email marketing and copywriting strategies to increase revenue for your brand.
Follow Samar on Twitter - https://twitter.com/samarowais
Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week - https://www.getrevue.co/profile/triplewhale
Checkout out Triple Whale - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

Mar 16, 2022 • 53min
EP 021 - Charley Tichenor - From Punk Rock Star To Marketing Master
Today we welcome DTC Twitter's most polarizing follow, Charley Tichenor to the show. Charley is a wealth a knowledge when it comes to Facebook ads and today we break down why he's bullish on Facebook in 2022 (despite the fear mongering), why CPMs may be overrated, and much more.
Be sure to subscribe for new episodes that make you smarter about ecom every single Wednesday.
Check out Charley's FB ads webinar: Apply.FacebookDisrupter.com
Follow Charley on Twitter - https://twitter.com/CTtheDisrupter
Join 4200+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week - https://www.getrevue.co/profile/triplewhale
Checkout out Triple Whale - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

Mar 9, 2022 • 1h
EP 020 - Kelly Vaughn on Lessons From Building A 7 Figure Agency, Launching a Shopify App, and More
Kelly Vaughn, founder of 7 figure agency Taproom and upcoming Shopify app, Govalo, shares lessons on agency growth and launching a new app. Topics include childhood obesity prevention, experiences in coding, working with clients on Shopify Plus stores, favorite implementations, building custom apps, measuring success, bootstrapping vs VC backed companies. Follow Kelly on Twitter and check out her Shopify app and taproom website.

Mar 3, 2022 • 57min
EP 019 - Customer Experience Masterclass with Eli Weiss
Today we brought on none other than customer experience legend, Eli Weiss. Up until just a few days ago, Eli led CX efforts over at OLIPOP. Today we're walking through why you can't afford to ignore CX in 2022, and actionable ways to improve your brand's CX.
Be sure to subscribe for new episodes that make you smarter about ecom every single Wednesday.
Follow Eli on Twitter - https://twitter.com/eliweisss
Join 4000+ top marketers and operators, and sub to Whale Maile for in-depth ecom marketing insights guidance every week - https://www.getrevue.co/profile/triplewhale
Checkout out Triple Whale - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

Feb 23, 2022 • 57min
EP 018 - The Snow Brothers: From Dentists to DTC Titans
In this episode of You're Not Your ROAS we have on the Snow brothers and go over what it's like building out a DTC marketing agency. We also go over the pros and cons of living in Miami, working as dentists as well as the trials and tribulations of start-up life.
Be sure to subscribe for new episodes that make you smarter about ecom every single Wednesday.
Follow Daniel on Twitter - https://twitter.com/iamdansnow
Follow Jonathan on Twitter - https://twitter.com/drjonathansnow
Sub to Whale Maile for in-depth ecom marketing guidance - https://www.getrevue.co/profile/triplewhale
Checkout out Triple Whale - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

Feb 17, 2022 • 50min
EP 017 - Dennis Hegstad on Building & Selling A Successful Shopify App (plus Q&A)
Today we have none other than Dennis Hegstad, co-founder of Live Recover, which was recently acquired for a large sum of money. In this episode, Dennis dives deep into what it takes to build a successful app, the acquisition process, and much more.
Be sure to subscribe for new episodes that make you smarter about ecom every single Wednesday.
Follow Dennis on Twitter - https://twitter.com/dennishegstad
Sub to Whale Maile for in-depth ecom marketing guidance - https://www.getrevue.co/profile/triplewhale
Checkout out Triple Whale - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

Feb 10, 2022 • 55min
EP 016 - Alex Greifeld on Product-Channel Fit, Building A New Brand From Scratch, and More
Today one of our favorite ecom operators, Alex Greifeld, joins us to discuss building product-channel fit, how she would start a new product from scratch, and much much more. This episode is an absolute gold mine of actionable marketing takeaways, so be sure to stick around till the end!
Follow Alex on Twitter - https://twitter.com/heyitsalexP
Sub to Alex's Newsletter - nobestpractices.co/newsletter/
Checkout out Triple Whale - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message
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Send in a voice message: https://anchor.fm/trytriplewhale/message

Feb 4, 2022 • 1h 2min
EP015 - Nick Shackelford on his Journey from the LA Galaxy to Building a DTC Empire
One of my favorite podcasts to date. I am huge Shack Stan and even more after this pod. He talks about his journey from being a professional soccer player to building a DTC Empire. The paths he has taken and the amount he has accomplished is mind boggling. What a human.
Follow Shack on Twitter - https://twitter.com/iamshackelford
Check out Geekout - https://geekoutevents.io/dubai/
Get Some Creative Made - https://konstantkreative.com/
Checkout out Triple Whale - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message
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