
Whale Informed by Triple Whale
Welcome to Whale Informed, the show where we don't give business advice but do tell you what's going on in and around ecommerce.
Latest episodes

Dec 17, 2021 • 51min
EP012 - John Coyle on Why Creative Isn't Your Biggest Lever & Usefulness of Mall Kiosks
I have my mind blown multiple times on this pod. John goes into the keys to success in marketing. The lessons he took away after working at a Mall Kiosk. How he structures his team. Why creatives might not be your biggest lever and more! Super epic pod.
Show Notes:
Subscribe to Modern Commerce - https://www.youtube.com/channel/UCyqpYzXY7ZYi9zoTjWHKhOA
Check out Structured Agency - https://structured.agency/ Follow John on Twitter @johnjhcoyle -https://twitter.com/johnjhcoyle
Books mentioned:
How Will You Measure Your Life - https://www.amazon.com/How-Will-You-Measure-Your-Life-audiobook/dp/B0083EG3A6/
The E-Myth - https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280
Follow us on the bird app @trytriplewhale - https://twitter.com/trytriplewhale
Join the waitlist https://triplewhale.com
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Dec 10, 2021 • 45min
EP011 - Adrienne Barnes on Best Buyer Personas, Marketing & Motherhood
Adrienne came with straight heat the whole episode. We explore an array of topics around Marketing, Jobs to Be Done, Best Buyer Personas, and more. We touch on how she works from home, while home schooling her kids. Can we say super woman!
If you want to get involved or work with Adrienne check out her site - https://bestbuyerpersona.com/
Or follow her on the bird app at @AdrienneNakhol - https://twitter.com/AdrienneNakohl
You can follow Triple Whale on Twitter @TryTripleWhale.
Join the waitlist for Triple Whale at https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

Dec 3, 2021 • 36min
EP010 - Cody Plofker on Managing an 8 Figure A Year Brand, Jet Skiing & More
Cody Plofker the Head of Marketing at Jones Road stops by to share his journey from S & C coach to media buying savant. He articulates some macro takeaways on how he structures budget and pontificates on the epicness of jet skiing. The force is strong with this one...
*Editor's note: I forget to switch my headphones. There is a little echo in the first couple mins that goes away. Sowwwwy. Won't happen again :)
Show Notes:
Cody's Twitter - https://twitter.com/codyplof
Jones Road - https://jonesroadbeauty.com/
Signup for the Triple Whale waitlist - trytriplewhale.com
Follow us on the Twitter - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

Nov 19, 2021 • 54min
EP009 - Jess Bachman talks NFT Marketing Campaigns, Agency Life & Bag Pipes
In this episode, Jess has us laughing all the way to the bank while stuffing our proverbial pockets with amazing strategy and tactical tidbits. From embroidering Nike swooshes, to the father of the infographic and launching a successful agency. This one has it all!
Show Notes:
Follow Jess on Twitter @HireFireTeam - https://twitter.com/HireFireTeam
Work with Fire Team - http://fireteam.is/
Grillos NFT SamSam Pickle Campaign - https://rarible.com/grillos
Follow Triple Whale - @TryTripleWhale
Subscribe to Whale Mail - https://www.getrevue.co/profile/trytriplewhale
Sign up for Triple Whale - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

9 snips
Nov 12, 2021 • 46min
EP008 - Ash Melwani on the Perks/Perils of Building A Massive DTC Company & London Food
Ash Melwani comes on the pod to drop serious heat. He goes into how he built Obvi into a massive DTC Darling. The product development, the creative process, how he scales his campaigns and his testing structure. Then he has one of my favorite Rapid Fires. Don't want to miss this one!
Sign up for Triple Whale - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

Oct 22, 2021 • 47min
EP006 - Chris Meade on Inventing a New Sport, Miami & Love for Concerts
Incredible conversation with an incredibly impressive human. Chris and his team created not only a new sport, but a whole new market. From a rural CT town to hustling CROSSNET on the beaches of Miami to being in 3000 big box retailers. Living the American Dream 🇺🇸!
Show Notes:
Grab a Crossnet at https://www.crossnetgame.com/
Follow Chris - https://twitter.com/chrismeadej
Subscribe to his newsletter - https://docs.google.com/forms/d/e/1FAIpQLSfhl9l3yslbszIBUGi0jYr5G_7uZ5cI6O7QGZeo5CLNhNstFw/viewform
Follow Triple Whale at @TryTripleWhale - twitter.com/trytriplewhale
Subscribe to our Newsletter, Whale Mail - https://www.getrevue.co/profile/trytriplewhale
Sign up for Triple Whale - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

Oct 15, 2021 • 51min
EP005: Pranay Srinivasan on the Current Supply Chain Debacle & Much More
We were by the supply chain guru Pranay Srinivasan and talked all things supply chain. Pranay goes deep into the intricacies of the supply chain and explains how we got into the current supply chain kerfuffle.
Connect with Pranay at https://manufactured.com/
Sign up for Triple Whale - https://triplewhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message

Sep 23, 2021 • 36min
EP002: Chase Dimond on iOS 15 Email Impacts, Starting a Viral Dating Site, BFCM Tips & More
Chase drops some amazing tips on Email, iOS 15 changes and life.
Connect with Chase at chase@chasedimond.com
Sign up for Triple Whale - https://triplewhale.com
Follow Chase on Twitter @ecomchasedimond
Subscribe to Chase's Newsletter Here
Show Notes:
0 to 500k email subscribers in 10 months
Black Friday Summit - Oct. 4th - 6th
The Master and His Emissary: The Divided Brain and the Making of the Western World
🐳Triple Whale
Follow us at @TryTripleWhale on Twitter
Sign up at TryTripleWhale.com
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Send in a voice message: https://anchor.fm/trytriplewhale/message
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