You've probably seen today's guest on your TikTok FYP at some point. Marcus Milione is founder of Minted New York, a fast growing fashion brand that he's been bootstrapping successfully. He's both a wealth of knowledge and a fantastic human being.

And today Rabah got to sit down and dive into his story, how he used TikTok to build affinity for his brand, and his best advice for brands that choose to go the bootstrapped route.

Incredibly valuable episode!

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