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In this special episode of "You're Not Your Roas", we have a live recording at "THE WHALIES" event with two amazing guests, Matt Mullenax of Huron and Aaron Spivak of Hush. These successful entrepreneurs share their insights and experiences in the personal care industry, co-founder search, competitive advantages, and product differentiation.

Matt shares his journey into the personal care industry and how Huron stands out by creating quality products that simplify men's grooming routines. He also emphasizes the importance of finding a co-founder who complements your skills and shares your vision.

Aaron talks about his biggest mistake when starting a business and how he learned from it. He stresses the value of having a compelling story behind your product and the need to understand your target market to make your products stand out from the competition.

Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-mullenax-4b4b086/

Connect with Aaron on LinkedIn: https://www.linkedin.com/in/aaron-spivak-hushblankets/

Enjoying this episode of ROAS? Make sure to check out our other shows on the Triple Whale Network.

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See you next Wednesday at 9AM EST 👋

PS - when you’re ready to unlock profitable growth for your ecom brand, sign up for Triple Whale - https://triplewhale.com